Sattler Outdura, known in the industry for their solution-dyed acrylic woven outdoor fabrics, is opening a new permanent Atlanta showroom in time for the AmericasMart winter 2023 Atlanta Market, Jan. 10-16. The showroom, located in Building 1 3-D23-25, will be open year round for buyers and designers to view and work with hundreds of fabrics from the Outdura full line of Virage Design Line Collection along with the best sellers from the Ovation series of fabrics.
“Over the past few years, we not only increased our fabric selections but also increased our customer base due to our ability to better navigate the production and delivery challenges that we were faced with,” commented Uli Tombuelt, Sattler Outdura USA CEO and Director of Sales Casual Furniture Division. “This permanent showroom space in Atlanta, giving us a larger presence near our major outdoor furniture suppliers, is a result of that. With the showroom being open daily, we expect to increase our service for buyers and designers to visit whenever needed. We will have a wide range of fabrics for them to utilize including selections from our Ovation collections along with Modern Textures and our latest Virage Design Line Collection of 100 percent solution-dyed acrylic jacquards, textured dobbies, and stripe selections. This permanent location will also serve as a spot to hold educational seminars and business collaboration efforts giving us the opportunity to fully support the manufacturers and retailers that we partner with and of course we look forward to introducing our newest fabric line at the July 2023 Casual Market.”
The Virage Design Line Collection of 176 fabrics is designed to make a statement. It consists of four groups: Be Bold which plays with the contrasts of confident, daring patterns and textures; Escape celebrates the neutrals and subtler shades and surfaces found in nature; DIGITAL features vibrant and optimistic shapes and colors, and Tranquil, like its name implies, offers calm refreshing hues inspired by global waters. All are available in a wide array of base cloths and accent fabrics providing designers, retailers and consumers diverse and well-coordinated color palettes and fabric groupings, yet also allowing the opportunity to combine selections to present a unique personalized style statement.
