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Sherrill Furniture Announces Leadership Changes

Sherrill Furniture Company has announced leadership changes designed to support the company's current growing demand and to deliver continued growth.

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top left to right: Lacey Griffith, Chad Phillips, Paula Daniels. Row 2: Dax Allen, Tom Zaliagiris
top left to right: Lacey Griffith, Chad Phillips, Paula Daniels. Row 2: Dax Allen, Tom Zaliagiris

Sherrill Furniture Company has announced several leadership changes designed to support the company's current growing demand and to deliver continued growth through better alignment with its key strategic growth initiatives.

“We continue to build a sound infrastructure that will enable Sherrill to meet the furniture business demands in the future. Decisions made daily at Sherrill are centered around a positive impact to our employees and suppliers, long-term sales growth and our ability to take care of our customers. The management changes announced accomplish all the above”, stated Charles Sherrill, CEO.

“To position the Sherrill Furniture Brands for continued growth and align our management team with key strategic initiatives, the following organizational changes are effective today”, according to President, Thad Monroe.

Tom Zaliagiris, Senior Vice President of Sales 
For more than eight years, Zaliagiris held the position of Vice President of Sales with the Precedent brand and led this brand in product development and sales growth. Zaliagiris now will be responsible for the sales for all the brands under Sherrill Furniture as well as continuing to manage the product development for Precedent. Tom’s well-rounded industry knowledge and experience enables him to relate well with our customer base. 

Reporting to Zaliagiris will be Johnny Suddreth, VP of Sales, Patrick Foster, VP of Sales and Mark Copeland, Director of Sales for Interior Designers. Suddreth will now be responsible for sales of the Sherrill, Whittemore Sherrill, Motioncraft, Sherrill Occasional and Precedent brands. Foster will now be responsible for sales of Mr. & Mrs. Howard, Hickory White, and Lillian August for Hickory White brands. Copeland, previously manager of the Sherrill New York Design Center Showroom, is now the Director of Sales for Interior Designers. In this newly created position Mark enables Sherrill to develop and grow our important relationships with Independent Interior Designers.

Lacey Griffith, Senior Vice President of Information Technology and Customer Service
Griffith is leading the long-term digital initiative for Sherrill to enhance our customer experience. The first phase is a robust product configurator scheduled to roll out in late 2024. Griffith's background in various areas of customer service and technology solutions makes him well-suited to meet our customer needs. In addition to the Information Technology team, Matt Melcher, the Director of Customer Service, will be reporting to Griffith.

Dax Allen, Senior Vice President of Marketing and Casegood Merchandising
Allen has been instrumental over the past four years in leading Sherrill’s transition into a digital marketing platform through current technology, including robust CGI capabilities and industry leading social media strategies. In his new role, Allen will continue to lead the marketing initiatives to create improved customer interfaces and will guide the merchandising direction for all the Sherrill casegood brands.

In addition to the Marketing team, Chad Phillips, the new Director of Casegood Product Development will report to Allen. Phillips worked for 17 years at Century Furniture in all areas of wood product development and brings a wealth of knowledge to Sherrill.

Paula Daniels, Senior Vice President of Human ResourcesDaniels played an integral role in managing our recent manufacturing capacity expansion at our facility in Conover, NC. Daniels previously held the position of Vice President of Human Resources and has led Sherrill’s human resource planning for more than nine years. Daniel's familiarity with the Sherrill operational structure makes her a valuable member of the Sherrill management team. 

Andy Bass, Vice President of Purchasing
Bass previously served as the Director of Purchasing for Sherrill for more than 20 years. In his new role, Bass will also assume responsibilities for fabric and leather purchasing for all the Sherrill brands. His responsibilities now include all domestic purchasing for both casegoods and upholstery. Bass has displayed an outstanding knowledge in all aspects of furniture operations and productivity improvements. 

Melody Taylor, Director of Credit
Taylor held the position of Collections Manager for Sherrill for the past year. She previously worked in Credit at Hanes Brands. Taylor's knowledge of the Sherrill customer base and collections experience enables her to perform the collection duties in a highly professional manner.

Zaliagiris, Griffith, Allen, Daniels and Bass will report to Thad Monroe. “This is an exciting time at Sherrill. Our senior management team is in the process of developing a long-term organizational structure to ensure the further success of Sherrill Furniture Company. All these individuals are uniquely qualified to be leaders within our Company”, stated Monroe.

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