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Sherwin-Williams Unveils 2023 Color of the Year, Redend Point

To celebrate, Sherwin-Williams is helping bring the soft and soulful neutral to life through paint and beyond with a curated selection of goods on Etsy.

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Sherwin Williams COTY

Sherwin-Williams introduces its 2023 Color of the Year, Redend Point SW 9081, a calming blush-beige that inspires expanded horizons and eye-opening discoveries.

“Redend Point was inspired by the idea of finding beauty beyond ourselves. It is a heartening hue that invites compassion and connection into any space,” said Sue Wadden, director of color marketing at Sherwin-Williams. “The color is a natural choice for those looking for a warm and joyful neutral in both interiors and exteriors. Redend Point is a beautiful color and I can’t wait to see how consumers play with it and style their spaces.”

Redend Point (195-C4) embodies the idea of a destination worth moving toward, igniting the spirit of discovery and inspiring deeper connections with others throughout the world. In exploring “beauty beyond ourselves,” the hue provides a grounding reminder to stay curious and empathetic toward ourselves and our communities.

To help ignite consumers’ imaginations and inspire them to create warm and inviting spaces using Redend Point, Sherwin-Williams and Etsy, the global marketplace for unique and creative goods, have curated a selection of complementary home décor items as well as art and accessories from Etsy sellers. Products include stoneware vases, hand-poured candles, modern wall art, hand-printed linen napkins and more.

“Redend Point is an ideal choice for bringing a sense of serenity and nature into any space,” said Dayna Isom Johnson, Etsy’s Trend Expert. “The unique, handcrafted items we've curated on Etsy can complement this soulful hue in almost any room – or even enable you to bring the color beyond your four walls with accessories and gifts.”

As neutrals continue to warm up, Wadden expects this blush-beige to be a versatile shade seen across residential and commercial spaces in the years to come.


Redend Point Delivers Nourishing Minimalism

Building on the new beginnings emphasized by 2022 Color of the Year Evergreen Fog SW 9130, the soulful Redend Point breathes life into every part of the home, from the living room to the bedroom.

“Redend Point’s subtle pink undertones make it easy to incorporate into any space. It delivers an enveloping warmth that instantly makes you feel at home,” Wadden said. “Build on its earthiness by utilizing the hue alongside natural-looking textiles and wood accents or create a desert oasis by layering terracotta shades and clay materials.”

The intriguing hue is part of the Nexus palette in the Sherwin-Williams 2023 Colormix Forecast, which celebrates restorative energy, well-being and kindness. Wadden recommends pairing the hue with grounding neutrals like Urbane Bronze SW 7048, Pure White SW 7005, Cool Beige SW 9086 and Foothills SW 7514, or tonal clays such as Hushed Auburn SW 9080, Toile Red SW 0006, Carnelian SW 7580 and Malted Milk SW 6057.


A Healing Hue to Inspire Community Spaces

The neutral’s versatility makes it a calming choice in a variety of commercial and communal settings.

“There is no commercial setting more central to the concept of beauty beyond ourselves than community gathering spaces. Whether that is a restaurant, office or multifamily building, this hue adds the feeling of restoration that encourages connection to both ourselves and others,” Wadden said.

The earthy tone brings the outdoors into multiuse areas to ground spaces for rest and relaxation, like lounges and community rooms, and draws patrons into lobbies and welcome areas with its subtle warmth.


About Sherwin-Williams Color of the Year

Led by Director of Color Marketing Sue Wadden, the Sherwin-Williams global color and design team researches and identifies key trends that influence the way we interact with color. From those findings, the team turns emerging themes into the annual Colormix Forecast, which for 2023 features 40 colors and four palettes. The team chooses the Color of the Year from the annual Forecast. The 2023 selection, Redend Point SW 9081, is the 13th official Color of the Year:

  • 2011: Indigo Batik SW 7602

  • 2012: Argyle SW 6747

  • 2013: Aloe SW 6464

  • 2014: Exclusive Plum SW 6263

  • 2015: Coral Reef SW 6606

  • 2016: Alabaster SW 7008

  • 2017: Poised Taupe SW 6039

  • 2018: Oceanside SW 6496

  • 2019: Cavern Clay SW 7701

  • 2020: Naval SW 6244

  • 2021: Urbane Bronze SW 7048

  • 2022: Evergreen Fog SW 9130

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