Surface Pattern Designer Stacy Garcia has made a name for herself, sharing her aesthetic through her hospitality textiles company LebaTex as well as licensing her designs across multiple categories, including her second patterned textile collection with Crypton. Stacy also shares her Color Crush and design insights as one of our bloggers.
The Licensing Life
We caught up with Garcia at ITA Showtime last month, where she unveiled her second textile collection with performance fabric house, Crypton. After starting her own hospitality textile company, LebaTex, to establish her brand, Garcia added licensing and a design firm, Stacy Garcia Inc., where she partners with leading manufacturers to create products for resorts and homes that cover floor to ceiling. www.stacygarcia.com
Drawn to Art
Surface pattern design has been part of Stacy Garcia’s life from early on. As a child, she was drawn to art, leading to a degree in surface pattern design and an internship at Ralph Lauren Home, “a magic-making company.” It was at Ralph Lauren that Garcia got her first exposure to licensing, and she was hooked. “I learned about the art of licensing and lifestyle from one of the masters in the retail world,” Garcia says.
When asked about her design ethos, Garcia says, “I don’t narrow myself. I’m inspired by so many things.” She tags her aesthetic as sort of “global eclectic but with a refinement to it.”
Inspired by travel, collecting and vintage design, “it’s about the colors you can see in new places and collecting pieces that inspire patterns,” she says. “I take the rules away. Color can drive the cohesion for patterns to work together.”
Stacy’s tips for design licensing
- ”Be unique in telling your story and have a point of view.”
- ”Protect your designs categorically. When licensing your art, license your design with a company by category so you have the ability to continue to leverage that design in other categories.”
- ”As you develop your reputation, create multi-year partnerships for your brand. You want partners interested in a marriage, not just dating. You’ll want to grow together over the long haul.”