StyleCraft has announced the upcoming debut of a new lifestyle collection created in collaboration with artist and product designer Austin Allen James.
StyleCraft’s Rodney Leath commented, “We are excited to see buyers at summer markets and to be able to highlight our new collaboration with Austin. His lifestyle collection is absolutely exquisite and we can’t wait to see the response from buyers during our launch party on opening day at Las Vegas Market.”
The Austin Allen James x StyleCraft Lifestyle Collection will launch during Las Vegas Market, with a special Meet and Greet Event with Austin on Sunday, July 31 at 3 pm, in showroom A-352. StyleCraft’s launch party will feature hors d'oeuvres and a Signature Cocktail, “The Jazzy James" in honor of Austin’s new collection. Guests are encouraged to RSVP on Eventbrite.
“My furniture and art are influenced by my everyday life living near the Gulf Coast," says James. "I capture energy and color in harmonious compositions. My goal is always to create a piece of art or furniture that grows more beautiful and precious through time."
Each of the new designs, StyleCraft created in collaboration with James, will be on display during Las Vegas Market. For buyers who want to experience the new Austin Allen James x StyleCraft Lifestyle Collection, they can register in advance for online access to preview the new collection of 70+ designs across furniture, casegoods, lighting, accessories, pillows, artwork, mirrors & wall decor.
As an added bonus to buyers visiting the Stylecraft showroom A352, Austin will be giving away $2,500 worth of exclusive original artwork with a special drawing for two original pieces. Buyers are encouraged to stop by for details on how to enter to win.
StyleCraft’s collaboration with the nationally recognized artist launched in 2018 with a capsule collection of original art. Throughout the pandemic, James and StyleCraft have worked to grow their relationship and expand the number of designs into a full lifestyle collection for a summer 2023 debut.
“I am so proud of what we have created and how we have expanded our collaboration into a full lifestyle collection," James said. "StyleCraft’s entire team has been incredible to work with and I am thrilled that they were able to seamlessly deliver my furniture design visions — that our industry is going to absolutely love!”
Austin’s licensing agent Yudi Kaufman, YKD Associates, added, “It has been an absolute pleasure working alongside Austin Allen James and StyleCraft while watching this collaboration come to life. Austin’s designs are the perfect addition to StyleCraft’s collections as it combines a hint of ethereal glam with an urban feel.”