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Thoughtfully Crafted: Elk Home

Though Elk Home has expanded exponentially in size and category offering, the company remains true to its family-owned roots.

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Elk Home

"A thoughtfully curated home features layers of texture, tone and shape.” Elk Home delivers on that and more with its latest Elk Signature collection, raising the bar on craftsmanship and design. For almost three decades, Elk Home has been shining a light on life’s greatest moments. Starting out as a core lighting brand, as its customers have evolved, so has the Elk Home assortment — with an impressive range of lighting, furniture and decor for the price conscious and attainable luxury consumer.

Though Elk Home has expanded exponentially in size and category offering, the company remains true to its family-owned roots. With a customer-first mentality at its core, the home furnishings supplier continually seeks opportunities to enhance the Elk Home experience.


Signature Style

Elk Signature is the pinnacle of Elk Home’s expanding collection, with a mix of stunningly high-end materials, attention to every detail and a pride in the workmanship from around the globe. Each piece in the Signature collection meets each one of Elk’s brand pillars — Aspirational, Curated, Craftsmanship and Timeless.

“We are selective in the pieces brought into our collection,” says Jake Blake, Creative Director for Elk Home. “Our cohesive vision is achieved through a curated line of pieces that can live harmoniously with another through contrast or subtlety.”

Pieces in the latest Elk Signature launch build off a coastal aesthetic with washed wood tones, natural materials such as grasscloth, and blue and white tones often associated with the calming influence of the sea. Also playing to that calming vibe, the collection delivers soft edges and rounded frames for organic appeal.

“In the Elk Signature coastal collection, we see unique, comforting curves, whether through door hardware, waterfall edges or scalloped and fluted profiles. These soft, sculptural shapes work well with artisanal finishes and textures,” Blake says. “For example, notice the soft, matte white burl wood vs the textured grasscloth of the credenza. Satin brass accents and contrasts the coastal hues and adds a bit of sophisticated warmth.”

Attention to detail is at the heart of Elk Signature, and that starts with the quality craftsmanship of the pieces. “We believe the details make the difference,” Blake continues. “Our team sources the globe for the best craftsmen, ensuring a high quality, unique product that tells a story.”

Such elements as the pale blue grass cloth doors on the Gabe Credenza and cabinet, along with brass inlay and an inset bevel face showcase the artisanal nature of these pieces. Sculptural brass hardware that evokes an ocean wave adds a detail that creates a subtle connection to the coast and elevates the appeal.

The Carolina six-light chandelier features a satin brass finish, an updated traditional silhouette and frosted globes that impart soft light, delivering an updated traditional aesthetic that delivers a comforting ambiance.

While coastal style typically delivers a more casual vibe, materials and finishes in the Elk Signature collection bring enough panashe to elevate these pieces to a luxury aesthetic. The collection is cohesive and works well together but each piece stands on its own merits, materials and details.

The Apollo dining and cocktail tables, for example, offer subtle nods to nature with fluted profiles in off-white solid oak, with radiating fancy-face oak veneer tops and brass-trimmed bases that take the pieces to a luxury level.

“Our collection is rooted in influential designs through history, ensuring products that never go out of style, yet remain accessible,” Blake shares.

Elk Signature is a collection that epitomizes Elk’s commitment to a luxury aesthetic and delivering the best design and quality for its customers.

“We take pride in our people, our products and our performance,” Blake notes. “Our vision is simple: Elk Home for Every Home.” 

Diane Falvey

Diane Falvey is Editor-in-Chief of Furniture, Lighting & Decor, leading the editorial direction of the brand, and continuing to build the brand’s reach and messaging through print, digital and event platforms. Falvey came to the brand from Dallas Market Center, where as Editor-in-Chief, she was responsible for creative and content direction for the Source magazine and the Market Center’s other editorial publications. Falvey also served as Editor-in-Chief of Gifts & Decorative Accessories, a monthly trade publication and digital platform designed to support gift and home retailers.

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