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Visual Comfort Group Hires Keith Danoff, Eri Hino For Key Roles

Danoff will take on the role of EVP of Product Marketing at Generation Lighting and Hino will be Director of Marketing at Tech Lighting.

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Keith Danoff Eri Hino
Keith Danoff and Eri Hino

Visual Comfort Group has announced the appointments of Keith Danoff in the incremental role of EVP of Product Marketing at Generation Lighting and Eri Hino as Director of Marketing at Tech Lighting.

Visual Comfort Group is one of the premiere sources for residential and commercial lighting and ceiling fans with its Visual Comfort & Co., Tech Lighting, Generation Lighting and Monte Carlo Ceiling Fan brands.

As EVP of Product Marketing for Generation Lighting (which includes Feiss and Sea Gull Lighting) and Monte Carlo Ceiling Fans, Danoff is primarily responsible for leading all aspects of marketing, managing design from production to marketplace, facilitating the product assortment process and partnering on pricing and sales strategies.

Before joining Visual Comfort Group, Danoff led the strategic marketing and development to build the Germany-based HARIBO gummy candy brand in the U.S. market; it’s now the fastest growing brand in America’s confections category.

Prior to that, Danoff spent 12 years with MARS, Inc. in various brand management roles across the confections and pet care categories. Danoff holds an MBA from DePaul University in Chicago. Living in Elmhurst, IL, with his wife and two children, he’s also a fitness and multi-genre music enthusiast.

As Director of Marketing for Tech Lighting decorative products, Hino is responsible for strategically furthering the Tech Lighting brand by focusing on all promotional aspects including sales tools, digital and e-commerce practices, catalog development, photography, trade show planning and managing current and new product portfolios.

Previously, Hino was Director of Product Marketing at Young Innovations where she managed the marketing, product and engineering departments for global restorative accessories. Prior to Young Innovations, Hino spent several years at Kohler in different product and marketing roles with increasing levels of responsibility.

Hino has an MBA from Averett University in Charlottesville, VA, and lives in Chicago. She has a passion for food and travel, and visits her grandmother annually in Tokyo as an appreciation of her heritage.

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