Visual Comfort Group Increases Presence at Dallas Market Center

The 25,000 square foot showroom expansion in the Interior Home + Design Center will debut at Lightovation in January.

09/04/2018
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The Visual Comfort Group announced today a 25,000 square foot showroom expansion on the first floor of the Interior Home + Design Center (IHDC) at Dallas Market Center.

The grand opening of the expanded showroom in Taylors (IHDC 1D111) as well as the new Generation Lighting showroom (IHDC 1D321) will coincide with January 2019’s Lightovation: Dallas International Lighting Show, Jan. 16-20.

“We are truly grateful for our partnership with the Dallas Market Center. The investments the Visual Comfort Group continues to make in the DMC demonstrates our commitment to both the lighting community and to the Dallas Market Center as North America’s largest residential lighting marketplace. Dallas is the place you need to be when it comes to lighting,” said CEO Andy Singer. “Our expansion with Taylors and our new Generation Lighting showroom will enable us to provide a synergistic and more enjoyable customer experience.

“We are excited to introduce our beautiful new product assortment and unveil our new showrooms with a special launch event in January,” he added.

According to Cindy Morris, President and CEO of DMC, “The scale and depth of this investment by Visual Comfort Group is unprecedented and further cements their long-term partnership with our growing marketplace. Moreover, this commitment affirms Dallas Market Center’s position as the dominant marketplace for companies serving both the retail showroom channel and the interior design channel throughout the year."

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