Windward Design Group of Sarasota, FL has announced that casual industry veteran Charles Emmons has joined the company as Executive Vice President of Sales and Marketing. In addition to his responsibilities leading the sales and marketing efforts, Emmons will join the executive team headed by Chief Information Officer, Rachel Peace, to carry out the long-term growth mission of the company.
“Charlie is an exceptional leader and a consummate professional with immense knowledge of the casual furnishings category,” said Rachel Peace, CIO, Windward Design Group. “He has proven to be a strategic thinker, respected leader and cultivator of relationships with not only retail partners, but independent representative teams as well. He will be invaluable to our organization as we build upon previous success and look to advance our growth agenda.”
Emmons has held management positions within the casual industry for more than 25 years; working in both retail and wholesale. Immediately prior to joining Windward Design Group, he served as Vice President and CMO for Cast Classics. His experience includes sales and marketing, team building, product development and customer-centric relationship building.
“Windward is in the absolute perfect position for today’s new marketplace,” stated Emmons. “Made in the USA has never meant more to a consumer than it does right now and dealers are hungry for products that deliver on it. For the first time in history, customers will actually save by buying “Made in the USA” over imports. Windward is known for their impeccable quality and unparalleled value; and their new state-of-the-art 280k sf facility in Sarasota is more than capable of supplying 3x their current demand. These are the key elements that drew me to Windward and are the very same things that make them the ideal partner for dealers.”
Emmons will be on hand along with Winward’s 2022 line-up in aluminum and MGP at Windward Design Group’s temporary show space on the 7th floor of the Chicago Merchandise Mart at (space 7-10052) during the Casual Market Chicago, which will take place from September 21 – 24, 2021.