The American Society of Interior Designers (ASID) unveiled a complete redesign and enhancement of its websites, putting its mission of “Design Impacts Lives” front and center. The revamped website comes just after ASID headquarters received its LEED Platinum ranking for its newly designed headquarters.
The goal of the websites is to offer valuable information for consumers, ASID members, industry representatives, and the design community at large. The websites, developed by Orases and designed by Think Baseline, are user-centric and offer clear navigation on multiple platforms and devices. The sections include career guidance, chapter and national news, events, and the latest ASID research. Each of the 47 local ASID chapter websites have been updated to allow for uniformity and to easily share information across the Society. The enhanced ASID platform will provide an outlet to communicate the impact of design on the human experience and help define the role of interior designers at both the national and local levels.
“The redesigned ASID websites are the gateway into the design community, informing members, clients, and the world of what’s new and important in design today,"ASID CEO Randy Fiser explains. "The content showcases the Society’s global leadership in interior design, through our research, advocacy, and education on behalf of all designers. Our goal is to communicate the powerful impact that design can have on people, and offer insights into how a designer can live this mission and incorporate it into their practice.”
New features on the site include:
- Resource Center: Presents ASID-led research on the business and industry.
- Career Page: Acts as a learning center to assist designers with professional guidance.
- Events Page: Showcases ASID activities nationwide, such as trade shows and programming.
- News Page: Houses the Society’s latest announcements.
- ASID Foundation: Information on the foundation now available on site.
