Behr Brings the Outdoors In With Its 2020 Color of the Year

Behr's 2020 Color of the Year, Back to Nature, is a nod to the outdoors and is designed as a "new neutral" that can promote balance. 

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Behr Paint's 2020 Color of the Year Back to Nature
Behr Paint's 2020 Color of the Year is Back to Nature

In keeping with trends toward bringing nature indoors, Behr has announced its 2020 Color of the Year, aptly named “Back to Nature.” 

Back To Nature (S340-4) is a restorative, meadow-inspired green, designed to impart a fresh sense of vitality, purify the home and promote a balanced space, the company says.

“As we look ahead to a new decade, Back To Nature encourages us to reengage with the natural world, which we know can have a real, positive impact on our well-being,” says Erika Woelfel, vice president of color and creative services at Behr. “Everyone has a different way of engaging with nature. Whether you're biking on a forest path, canoeing on a lake or walking on the beach, green is prevalent in nearly every outdoor landscape—it is easily nature’s favorite color.”

Behr selected Back To Nature as the 2020 Color of the Year because it captures the emotion of wilderness landscapes and indoor gardens, while being subtle enough to serve as a new neutral. This fresh and slightly yellow-based green serves as an ideal backdrop to satisfy the desire for a soft landing at home and reflects societal trends toward embracing the outdoors as a collective and personal self-care activity. Back To Nature's universal appeal and willingness to coexist with other hues make it a great option for adding peace and tranquility to any space, the paint company adds.

Behr’s recently revealed 2020 Color Trends palette, an annual color forecast based on global color trend research across residential and commercial settings, consists of 15 colors, one of which is Back to Nature, that embrace exploration and natural environments.

“Back To Nature serves as the cornerstone to this collection,” said Woelfel. “It can work hand in hand with simple or maximal styling, whether your goal is to transform kitchen cabinetry with a new neutral look that feels unique and fresh, or simply make a small space feel more open and airy.”

Back to Nature is directly complemented by Dragonfly and Secret Meadow as part of the Soothing Stream palette. In keeping with the outdoor theme, the other Behr palettes lined up for 2020 include Sunshine Meadows, Autumn Scenery, Blushing Gardens, Sandy Beaches, Natural Springs, Serene Morning and Snowy Mountains.

Behr Paint 2020 Color Palette

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