E-commerce channel management company BrandJump today announced the soft launch of its new pricing tool. This new feature — which will be incorporated into BrandJump’s existing suite of services – will provide a vehicle for manufacturers to more accurately and efficiently enforce their MAP (minimum advertised price) policies.
“It’s important for manufacturers to establish – and continuously enforce – their pricing policies when building and growing strong e-commerce programs,” said BrandJump CEO Josh Walter. “We're integrating this technology so that manufacturers can monitor pricing daily and ensure that their MAP policies are being adhered to for branded products. This will allow our mutual internet retail partners to maintain their profit margins while concurrently leveling the playing field across all distribution channels.”
BrandJump's MAP software will give manufacturers the ability to both monitor and enforce their pricing policies. Each manufacturer will have a unique login to their profile, allowing direct visibility into their pricing across their e-commerce partners. BrandJump has been utilizing the tool internally and plans to give clients access in Q4.
If a listed price falls outside of the manufacturer’s MAP parameters, the manufacturer can either elect to manually send a violation notice, or preselect automated, customized notices coming from an email address of their choice. For participating manufacturers, the soft launch will include their top 200 items.
According to Walter, this automation is especially important today because internet retailers now have dynamic pricing systems that will instantly reprice and price-match products based on changes in the marketplace. However, these changes don’t necessarily reflect manufacturers’ MAP prices.
The software also has the unique ability to check the accuracy of the specifications listed on a product page and will alert BrandJump to rectify any inaccuracies.
“Our goal in offering this service is to ensure our manufacturer clients are represented accurately across all of their e-commerce partners at all times. This not only allows manufacturers to maintain control of their pricing and branding, but ultimately creates a more consistent experience for the consumer,” Walter added.