Capital Lighting has unveiled the latest volume of their style guide, Designer’s Choice. Featuring top trends and design advice from renowned interior designers such as Stacy Garcia, Lonni Paul, Cristi Holcombe, Cate Dunning, Lathem Gordon and others, the magazine-look style guide offers ideas and inspiration that speak to design-savvy shoppers.
Recognizing that customers today are well informed on style and looking for “possibilities, not products,” Designer’s Choice includes beautiful lifestyle shots, applications and exclusive interviews with interior designers around what they consider top trends. The magazine highlights the unique benefits of a showroom shopping experience emphasizing the factors that continue to draw designers to a brick-and-mortar showroom.
"When I am in a showroom, I like to experience each piece in person. Whether it's scale, material or how the piece emits light, it's important to get to know the product before bringing it home," Garcia said.
The team at Capital Lighting is committed to supporting showroom customers with exceptional service and marketing programs. Designer’s Choice was conceived in response to customers and reps expressing a need for a trend and lifestyle-based collateral. The first volume, launched in 2017, was well received. The 2018 version covers a broader variety of style-related topics and is expected to build and strengthen more showroom-designer connections.
Showroom customers should start receiving copies soon and can request additional copies of Designer's Choice from their respective area reps.
For latest products and styles, visit www.capitallightingfixture.com.
Visit showroom 3931TM at Dallas Trade Mart during Lightovation, Jan. 2019, to explore Capital Lighting's newest products.