Classic Home Rug Sales Increased 40 Percent in 2018

The company attributes this increase to a focus on trend-forward designs and a greater focus on sustainably sourced woven jute.

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Classic Home Solana rug

Classic Home, a leading resource for furniture, textiles and rugs, has seen a 40 percent increase in rugs sales over the past year, a fact they have attributed to the introduction of trend-forward designs and a greater focus on sustainably sourced woven jute. Their Solana rug, making its debut at Atlanta, Dallas and Las Vegas markets this winter, is just one of many natural fiber pieces that customers are eager to bring to their spaces.

“Solana’s tribal-influenced pattern and jute construction meets customers’ demands for a handcrafted aesthetic that is also responsibly sourced and produced. Natural fiber rugs have been central to our business since our founding, and we’re excited to continue innovating in this category,” says Linda Minjares, Vice President, textiles and rugs.

When Classic Home started, their sole product was handwoven jute rugs. Over the past 20 years they have developed a close relationship with their Indian production facilities resulting in faster production schedules, higher quality output and a unique creative collaboration.

“Our customers can see the care that goes into weaving each of our handwoven jute rugs," says Kelly Jeon, Product Development & Merchandising Manager, textiles and rugs. "Since we own the factory in India, we have more control over development and production, and it shows in the quality. We’re always looking for innovative techniques that can take us and our customers to the next level, especially when it comes to design and sustainability.”

Classic Home has also updated its merchandising techniques by layering rugs in their showrooms and vignette photoshoots. The layered rugs, when placed with their furniture, lighting and textiles, create fully realized spaces. By designing complete spaces with its collections as inspiration, Classic Home makes it easier for customers to merchandise their stores and showrooms. Handwoven jute baskets and rug racks give Classic Home’s customers innovative ways to display their inspiring products and designs.

“Rugs are a great upsell to furniture orders because they complete and add a more lived-in feel to a space. Our merchandising makes it easier for customers to integrate rugs into their spaces and show how essential they are to a complete design,” says Jeon.

Classic Home will debut its Solana rug in three colorways, as well as a host of other handwoven jute rugs, at winter markets. Classic Home showrooms are: AmericasMart Atlanta 1-12D2; Dallas Market Center WTC530; and Las Vegas Market C309.

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