Inspired by her New York City surroundings, Cortney Novogratz is bringing her unique sense of style and eclectic product mix to family-focused case goods and upholstered furniture. Her new brand, Cortney’s Collection, designed with leading manufacturer Dorel Home (the home furnishings division of Dorel Industries Inc., TSX: DII.B; DII.A), is debuting its launch with essential living room and bedroom collections. Each piece is inspired by Cortney’s surroundings and tells a story from The City by focusing on NYC locations and named Downtown, Uptown, and The Village. Each collection channels mid-century styling with a feminine twist. The looks elegantly combine materials like brass metal and glass or pops of color with her exclusive mod flora and painted stripe fabric patterns.
The launched collections will include uniquely functional designs that are sure to attract families looking for modern and stylish options and higher quality materials. The case pieces feature wood veneer, glass, metal, painted woods, and integrated charging with hidden storage compartments while the upholstery features a variety of modern fabrics and styles focused on large scale seating and comfort in medium level price points. It will be available to purchase for brick-and-mortar regional furniture stores and ecommerce offering customers a true omnichannel experience.
As a mom of seven, Cortney’s natural focus was incorporating practicality and multifunctionality in the furniture line without sacrificing style. “This collection is a true representation of my life and what inspires me”, says Cortney Novogratz. “Each piece was created thinking about how families use their spaces and adding little bonuses that I know families would appreciate. As a designer living in New York City, the collection and colors were inspired by how I would design my own home. These pieces are from my home to yours.”
“We are incredibly excited for the launch of Cortney’s Collection” said Jennifer McMahan, Vice President of Sales. “As we’ve grown to know Cortney over the years, we knew she was the perfect designer for this project. She has designed for all levels of furniture and price point and could speak to exactly the type of customer we were targeting.”.
Cortney’s Collection will launch in October at the High Point Furniture Market in the C&D Building, 8N, on the eighth floor. To book your appointment visit www.cortneyscollection.com. Cortney Novogratz will be hosting a VIP Party on Saturday, October 16, 2021 to meet customers, sign books and give away swag.