Fairfield, a premier artisan-crafted upholstery and casegoods company, has announced its targeted organizational shifts and strategic leadership roles to enhance customer service capabilities and propel growth.
Founded in 1921, Fairfield has established a legacy that stretches over a century. Rooted in the heart of Lenoir, North Carolina, the brand has evolved from a local craftsman’s vision to a renowned leader in the world of artisan-crafted upholstery and casegoods for the residential and contract markets. Through the decades, Fairfield has consistently upheld its commitment to impeccable craftsmanship, design innovation, and resilience, making it a stalwart in the ever-evolving furniture landscape.
“We are proud to usher in this formidable leadership expansion,” states Dixon Mitchell, CEO of Fairfield. “These promotions and new appointments bolster our operational power and underscore our unwavering commitment to our esteemed clientele and industry at large. As we forge ahead, we remain steadfast in our pursuit of excellence, and our customers can continue to expect the highest quality furnishings and exceptional customer service that the industry has always seen from the legacy brand.”
Anne-Lindsay Beall – Lead Director of the Fairfield Board of Directors
Anne-Lindsay Beall, a fourth-generation Fairfield owner and current Board of Directors member, has been named Lead Director of the Fairfield Board. In this role, she carries on the Beall family legacy, strengthening the partnership between the Board, management and employees, and guiding strategic direction to ensure the continued success and growth of the company.
Doug McClurd – Senior Vice President of Product, Development, and Logistics
Doug McClurd becomesSenior Vice President of Product, Development, and Logistics. In this role, McClurd will beresponsible for global logistics, product needs for all areas, and merchandising team support. Additionally, the Customer Relations Department, including Order Entry, Order Management, Call Center, and Claims Team will now report to McClurd to improve customer experience and streamline the organization.
Fairfield welcomes Cathy Smith as Director of Human Resources with her primary focus being on direct interaction with all employees to further employee engagement and satisfaction. Smith brings a wealth of HR experience, professionalism, warmth, and heart to the Human Resources team. Fairfield is confident that her presence and efforts will continue to strengthen the company culture and better serve employees.
Fairfield names Charley Holt as its newly appointed Senior Vice President of Marketing. Bringing over 20 years of proven marketing experience, Holt embodies a blend of creativity and strategy, specializing in enhancing brand presence and demand through comprehensive omni-channel marketing initiatives across varied sectors, including: wholesale, retail, and contract/hospitality. His expertise and passion for branding will play a pivotal role in refining and elevating Fairfield’s brand narrative and marketing strategies.
Fairfield names Deborah McKelvey as the new National Sales Manager of Contract & Senior Living. McKelvey brings extensive expertise in the furniture industry, primarily focusing on hospitality, multi-family, and senior living. McKelvey’s knowledge, commitment to excellence, and comprehensive understanding of the customer base and market trends will significantly enhance Fairfield’s outreach and impact in these sectors.
Michael Hundley joins Fairfield as Vice President of Operations. He brings a wealth of knowledge to the role with a background in upholstery furniture manufacturing operations. In this position, Hundley will oversee the entire production process from systems to efficient manufacturing and quality control. He will work to improve production output and operational efficiencies in the midst of industry-wide supply chain issues and rising costs.
Fairfield names Peter Hancock as its first Senior Vice President of Business Development. In this newly created position, Hancock will lead management efforts, reviewing current sales distribution channels and identifying new opportunities for the company. Hancock will play a vital role in helping Fairfield adapt its approach to sales and customer management changes that have stemmed from the pandemic’s significant impact on the industry.