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Houzz Bathroom Trend Study: Consumers Go Big During Renovations

The Houzz Bathroom Trends Study highlights consumer desires for bathroom renovation.

Gianna Annunzio
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Houzz Bathroom Renovation study
Enlarging the bathroom is on consumer renovation wishlists. Credit: Nathan Holden, Mountainwood Homes.

Houzz Inc. has released the 2023 U.S. Houzz Bathroom Trends Study. The survey of nearly 2,000 respondents found that one in five homeowners enlarge their primary, or en suite, bathrooms during renovations (22 percent). Closets, bedrooms and hallways are the most common areas for homeowners to draw square footage from for their bathroom expansion (44 percent, 24 percent and 7 percent, respectively). One in six homeowners created a larger footprint for their bathrooms via an addition (17 percent). Following renovations, nearly three in five bathrooms measure 100 square feet or more (59 percent).     

With the added space, it’s no surprise that more than three in five homeowners also increase the size of their shower (61 percent), with 20 percent going significantly larger (more than a 50 percent increase in size). Common styles include low curb, alcove, curbless and corner showers (43 percent, 42 percent, 24 percent and 21 percent, respectively). More than two-thirds of homeowners also incorporate premium features in their upgraded showers (67 percent), including rainfall shower heads, dual showers, body sprayers and thermostatic mixers (54 percent, 20 percent,16 percent and 14 percent, respectively). Some showers even include a freestanding tub (3 percent).     

Consumer Spending for Bathroom Renovation

The national median spend for primary bathroom remodels jumped 50 percent to $13,500, from $9,000 in 2022. For those doing “major” renovations, which include shower upgrades, median spend grew 33 percent year over year to $20,000. The median spend for primary bathrooms that are 100 square feet or larger is $25,000, compared with $15,000 for bathrooms smaller than 100 square feet.     

“We’ve seen homeowners work with home professionals to find new ways to maximize their existing space and better meet their needs since the beginning of the pandemic. Now, they’re finding ways to reconfigure rooms to expand bathrooms and showers,” said Marine Sargsyan, Houzz staff economist. “This is the fourth consecutive year in which median spend has increased for primary bathrooms, likely driven in part by supply chain disruptions and inflation. Nevertheless, bathrooms are a consistent focus for homeowners who want to update the room’s style and functionality. They continue to invest in improvements out of necessity and future needs.”     

The majority of homeowners rely on professionals to help with bathroom renovations (86 percent). While cabinetmakers, interior designers, bathroom designers and architects were all hired more frequently this year (23 percent, 14 percent, 14 percent and 10 percent, respectively), general contractors saw the most significant increase (53 percent, compared with 48 percent in 2022).    

Additional Bathroom Trends 

Sustainability Abounds: The overwhelming majority of homeowners choose sustainable options for their renovated bathrooms (87 percent). The most popular are LED lightbulbs, water-efficient fixtures, a timeless design, energy-efficient features and light dimmers (62 percent, 46 percent, 44 percent, 34 percent and 34 percent, respectively). Cost-effectiveness in the long run and environmental friendliness are the reasons cited most frequently for sustainable choices (69 percent and 54 percent, respectively).

Homeowners Plan Ahead with Universal Design: Two-thirds of homeowners address special needs during primary bathroom renovations (66 percent), up from 54 percent in 2021. The current and future needs of aging household members are the top priority (38 percent and 50 percent, respectively).

Wood Is the New White for Vanities: Wood is now the color of choice for upgraded vanities (33 percent), followed by white, gray and blue (29 percent, 13 percent and 8 percent, respectively). White continues to dominate as the most popular color for countertops and walls, both inside and outside of the shower.

Homeowners Step Up Safety With Premium Flooring: More than four in five homeowners upgrade flooring during a bathroom remodel (83 percent) and one-third of those opt for nonslip floors outside of the shower (33 percent, up 6 percentage points from 2022). Other premium flooring features include waterproof material and radiant heating (31 percent and 29 percent, respectively).

Medicine Cabinets’ Hidden Features: Homeowners use medicine cabinets to hide a variety of features including mirrors, plugs and lighting (37 percent, 24 percent and 23 percent, respectively). The vast majority of homeowners opt for a clean look, with more than two-thirds choosing a recessed mounting style for their upgraded medicine cabinets (67 percent). While only half of those who prefer recessed mounting opt for surface mounting (30 percent), the latter option has gained 5 percentage points since last year.

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