How to Woo Value Shoppers

The National Retail Federation’s Consumer View quarterly survey offers some key insights into who exactly value shoppers are and where they're shopping. Here's what you need to know. 

Alison Martin
02/19/2019
Printer Friendly, PDF & Email
rawpixel piggy bank
(Photo: Unsplash user rawpixel)

Who doesn’t love a good deal? Very few people, according to the National Retail Federation’s (NRF) Consumer View quarterly survey. For the fall 2018 edition, the NRF surveyed more than 3,000 U.S. adult consumers to better understand their relationship with value shopping and what it means for the future of retail.

The NRF defined value retailers as “off-price, dollar, outlet and discount grocery stores,” which includes behemoth stores such as HomeGoods and designer outlets like Nordstrom Rack. These stores became especially popular during the Great Recession, but even as the economy improved, customers continued to bargain hunt.

Meet these value shoppers and see how your store can cater to their love of the hunt — without running endless promotions.

value shopper demographics

 

value shopper statistics

where value shoppers shop

Entice Value Shoppers

  • Rotate your products frequently. If that isn’t doable, rearrange and redesign your showroom floor often. This will keep the store looking fresh for value shoppers who pop in every month or so.
  • Mix highs and lows together. A high-priced sofa can still look great next to an inexpensive coffee table. Mix price points together to keep shoppers engaged and looking for a great value as they shop through your store.
  • Hold flash sales. The NRF’s report says flash sales tap into the value shopper’s fear of missing out on a bargain. Running flash sales will keep your email subscribers and social media followers on their toes.

Related Content

Bradington Young Ottoman Display
Bradington-Young showcased its customization capabilities in a number of ways in its High Point showroom to help retailers and designers see the possibilities for custom design and merchandising.
Ottomans, pillows and chairs, oh my! Today’s consumers are looking for their own style of home fu
environmental impacts of luxury furnishings
Helen Rutledge, owner of antique shop Bibelot, says mixing antiques like this Georgian Pine Secretary with modern pieces looks fresh and luxurious.
With today’s
Succession Planning for your business
Are you ready to be "fired" from your business? There is planning involved.
Many years ago, I was having lunch with a business friend who was moving into the final
At a time when conventional wisdom in the furniture business holds that it is extremely difficult