Kravet Inc. has created a new position, Chief Marketing Officer, and has named Kimberly Fasting-Berg as the newest member of the executive team.
Fasting-Berg brings more than two decades of strategy, branding and marketing experience to Kravet from Condé Nast. “We are excited to welcome Kim to Kravet,” said Cary Kravet, President and Owner of the more than 100-year-old company. "I believe that now, in order to be most effective, marketing needs to have an expansive role which reaches deeply and connects consistently into almost every area of the company. We set out to find someone that had experience across multiple luxury industries that could help guide our growth and capitalize on the unique learnings that we have accumulated over the last few years. Kim’s background in luxury media with deep connections and insight into high-end fashion across multiple storied fashion brands makes her particularly well-suited for this new position. As CMO, she will be responsible for the expanded role of marketing by uniting traditional and digital marketing to help make data driven decisions that communicate compelling stories to the right audiences at the right times.”
At Condé Nast, Fasting-Berg led marketing, innovation and brand transformation for many of the world's leading brands. Most recently she served as Head of Marketing for Vogue, GQ, Vanity Fair and Allure, as well as the company’s leading categories of fashion, luxury, beauty and fashion retail.
“I’m thrilled to join Kravet, especially at a time when marketing, innovation and storytelling are critical to delivering business value, driving cultural conversations, and inspiring and engaging customers and the industry. I feel honored to contribute my experience to an already dynamic legacy and to help lead our company and our brands into an exciting new chapter. I look forward to working with Beth Greene and the talented marketing team to define and lead our next phase of creativity and connection,” added Fasting-Berg.