Home furnishings web technology leader MicroD has partnered with home furnishings brand Company C to create a featured online product catalog and brand landing page for retailers on the MicroD website platform. Retailers that carry the Company C catalogs will get access to the featured online product catalog through MicroD. In addition to the product catalogs, home furnishings retailers will automatically get the Company C brand landing page to create a unique brand experience for home furnishings consumers on retail websites.
“MicroD is a trusted web technology provider and is well-known throughout the home furnishings industry as an effective partner,” said Michael Ackelbein, Vice President Global Sales at Company C. “Our alignment with them makes sense as we continue to expand our distribution to furniture dealers in the most efficient way possible.”
This new partnership has given retailers access to high quality products that resonate with their audience. Rugs are a consistently strong product group for the home furnishings industry and can be a very profitable segment for retailers. Company C partnered with MicroD in part because of the technology’s easy deployment for all of Company C’s retailers and MicroD’s digital marketing aptitude.
For retailers doing business online, MicroD’s electronic catalog solution integrates seamlessly with retailers’ websites, streamlining content development and enhancing their digital marketing presence. It also makes browsing for products and point of purchase easier for the customers shopping online.
"Company C stands unique in the home furnishings industry with their unparalleled focus on color and design, with vibrant fabrics and organically inspired designs telling their story,” said MicroD Chief Product Officer Richard Sexton. “MicroD is excited about giving our robust retail network the opportunity to partner with Company C using our robust product data feed, coupled with an engaging branded experience exclusive to Company C dealers. This is an exciting step forward for their business and ours."