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Remember When: Benjamin Moore's 2020 Color of the Year — First Light

Benjamin Moore says its 2020 color of the year, First Light, is an optimistic color designed as a backdrop for a "bright new decade."

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Benjamin Moore Color of the Year 2020 First Light
Benjamin Moore has announced it's 2020 Color of the Year - First Light.

Benjamin Moore is the latest paint purveyor to share its 2020 color of the year with the world as we head into the latter part of 2019, and it’s a somewhat surprising departure from what we have seen from the likes of Sherwin-Williams, Behr and PPG

While in keeping with a trend toward nature-inspired hues for 2020, Benjamin Moore has gone in a different direction with its color of the year for 2020, opting for a light pink that, if the name is any indication, depicts a color found in the early morning sky and the beginning of a brand new day. First Light is a “refreshing wash of pink, a neutral that floats between warm and cool,” says the Benjamin Moore. This “soft, rosy hue is blooming with potential,” and is a “backdrop for a bright new decade.”

First Light is part of a the company’s 2020 color palette, which features 10 coordinated paint colors that offer a “timeless way to lighten up.” Other colors in the 2020 palette for Benjamin Moore include White Heron, Crystalline, Windmill Wings, Buxton Blue, Golden Straw, Thunder, Cushing Green, Oxford Gray and Blue Danube. 

Benjamin Moore Color Palette 2020
First Light is Benjamin Moore's Color of the Year for 2020 with these other coordinated colors for the full palette.

The Process

Benjamin Moore shares how it chooses its color of the year from an existing color library of more than 3,500 hues on its website as well. 

The 2020 Trend palette involves a yearlong observation of design, art, fashion, environment and cultural influences from around the globe, according to the paint maker. 

“We look at a range of design influences like furniture, lighting, fabrics, home accessories and more — and then consider the relationship that paint and color has to each of them.,” the company says, adding that the rest is a “thoughtfully curated color palette — and one standout color of the year — that inspires us all.” 


What do you think of Benjamin Moore’s pick for 2020? 

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