Sagebrook Home Names Serena Martin Marketing Director

Martin’s role will encompass sales and marketing, advertising, content, engagement and community events. 

04/29/2020
Printer Friendly, PDF & Email
Serena Martin

Sagebrook Home announces the naming of Serena Martin as Marketing Director. Reporting to Sagebrook Home founders and CEOs Jason and Justin Kachan, Martin’s role will encompass sales and marketing, advertising, content, engagement and community events. 

Martin is known throughout the trade industry for her bold marketing creativity, with her recent role in leading tech company Houzz’s Marketing Event & Trade show department for the U.S. and Canada. Prior to that she ran the marketing department for trade manufacturing brand Zuo Modern.

“Having been a huge fan of Sagebrook, and seen first-hand all that they have accomplished in only four short years, has been really awe-inspiring to watch," Martin said. "Their brand has not only led the industry with design creativity, and emerging and global trends, but to know that they are also highly regarded and loved by the entire industry. These are just some of the reasons that I am looking forward to my new role as Marketing Director and in joining the Sagebrook Home family.”

Michael Bauer, DMC VP, Retail, Design commented, “Martin has consistently been one of the strongest marketing leaders in the home industry. Being with a company like Sagebrook Home will not only allow them to grow their business but it will also show the retail and trade industry how strong their brand has become.”

Martin shared that her first week will involve diving into the brands extensive 10,000 sku product assortment and getting to know their entire product portfolio including accent furniture, accessories, wall decor and lighting. This will be followed by meetings with content, product and sales teams. 

“Our father once told us that in order to create something truly special, all you need is hard work, and to truly love what you do. We love what we have built at Sagebrook Home, and we are confident with Serena’s marketing expertise, passion and love for the industry, she will lead our company to new heights and increased brand exposure,” Justin Kachan said.

Related Content

Laurie Rudd
Laurie Rudd
Laurie Rudd, freelance outdoor living writer and owner of Laurie Rudd Public Relations and Market
Eclipse
Mark Dentale
Eclipse International has named bedding and home furnishings industry veteran Mark Dentale as Dir
Bernhardt Furniture has tapped Erin Sullivan, former Vice President and General Merchandise Manag