Salt Life, the performance and lifestyle brand for saltwater pursuits of all kinds, has announced its first home furnishings collection in partnership with Magnussen Home. Launching Spring 2024, Salt Life Home will bring the brand’s iconic coastal aesthetic to retailers nationwide, both in store and online. The debut collection will offer consumers a variety of products and styles well-suited for living, dining, home entertainment, office, and sleeping spaces.
"Our goal at Salt Life is to bring the spirit of the beach lifestyle to our consumers nationwide, whether they live in a coastal community or far away from the nearest body of water," said Jeff Stillwell, President of Salt Life. “Launching Salt Life Home gives us the opportunity to offer ocean enthusiasts timeless, high-quality home furnishings that reflect their favorite landscape and way of life.”
From relaxed, breezy linens to sturdy wooden furniture, Salt Life Home will provide the comfort of coastal living in designs to fit a variety of home styles. Salt Life’s consumer-favorite beach apparel serves as an inspiration for the collection – meeting the demands of both casual and contemporary style preferences.
“The decision to partner with Salt Life was easy,” said Chris De Lisa, Chief Revenue Officer at Magnussen Home. “Their brand is an enormous, highly impactful presence in the coastal lifestyle space, and their millions of passionate consumers span all ages and walks of life.”
“The idea of launching home goods has been something we’ve been working toward for years,” commented Stillwell. “We have been incredibly impressed with the quality and craftsmanship of Magnussen Home designs and look forward to working closely with their team to bring this special collection to life in the year ahead.”
The collection will feature textures and patterns reminiscent of seaside views, with colors ranging from soothing neutrals to bold splashes of ocean blue and sunset red. Whether shoppers are looking for a complete living room set or simply seeking a coastal accent piece to complement their existing interiors, Salt Life Home will offer price points and styles to meet a wide range of audience needs.