Sam Moore to Unveil New Performance Fabric Program

The program includes 70 new fabrics, a durability guide and a new logo. 

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Sam Moore performance fabrics new logo

Sam Moore will unveil a new performance fabric program at the upcoming High Point Market. The program includes 70 new fashion-forward fabrics, a durability guide and a new logo. 

“As a leader in fashion upholstery, it’s important for us to provide our interior design customers with a variety of colors, patterns and textures, along with the daily-wear attributes that have become so popular among performance fabrics,” said Sandi Teague, Vice President of Sales and Merchandising for Sam Moore. “The perfect marriage of style and durability, the new fabrics don’t have that stereotypical ‘performance’ look or feel. Rather, each is rich with color, patterns and a soft hand that makes them just as stylish as they are functional.”

To help navigate the expanded product line, which now includes more than 100 performance textiles, a new durability guide has been developed to help interior designers and their clients find fabric options that are best suited for their lifestyles. With easily recognizable icons that demonstrate the benefits of each fabric, the guide highlights characteristics including reactivity to sunlight, spill resistance and cleanability. The revamped line also features a new logo with a young girl and a dog — two primary culprits of spills and stains — which will be located on each performance fabric swatch, making them easy to identify within the broader fabric line.

Continuing its focus on expanding its relationships and support of the interior design community, the company is also offering its HF Design Pro members with Sunbrella cut yardage swatch books at no charge. Interior designers with an HF Design Pro membership can sign up to receive the books in the Sam Moore showroom, or contact their local sales representative for more details.

The expanded cover options will be featured throughout Sam Moore’s showroom in trending colors and patterns inspired by Fashion Snoop’s 2019-2020 Color Forecast including Déjà vu, Core, Mushroom, Hemp and Joy. 

Déjà vu, a grey-tone blue, is a core fashion color that exudes the perfect combination of fresh and familiar. Core is a soft, yet deep brown that acts as an updated version of grey. This understated brown will pair perfectly with many neutral colors — also trending this season. Mushroom presents a shift to brown-casted neutrals and warm tone greys, while Joy is a sophisticated variation of a purple-pink hue that will compliment both neutrals and jewel-tone colors. Lastly, Hemp provides a clean look that is authentic and pure, providing the perfect canvas to bring coordinating elements in the room to life. Additional color trends this season include Tuscan teal, purist blue, mellow yellow and neo mint. 

The new fabrics will be showcased across a variety of swivel chairs, club chairs, exposed wood chairs, wing chairs, and recliners as well as Sam Moore’s Simply Me Loft Living upholstery program, that will be expanded this market to include recliners, loveseats, cuddlers for sectionals and a larger-scale sofa.

Sam Moore’s High Point showroom is located in the IHFC building in space C-1058.

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