Flexsteel Industries

Flexsteel Rebranding, New Website
Part of Flexsteel's rebranding effort has been an updated website, including cleaner imagery of its products.

Flexsteel Rebranding Designed to Reach Younger Buyers

The launch of a new corporate website last month was the first indication that something is underway at Flexsteel: A major update of the brand. The new Flexsteel.com is a departure from what has…
Flexsteel website features digital tools for customizing furniture
Visitors to the new Flexsteel website can customize furniture via a digital draping tool.

Flexsteel Launches Omnichannel Focus with Revamped Website

Furniture manufacturer Flexsteel has announced that it has revamped its website, now designed to help buyers take the guesswork out of the decorating game — stacking the deck by loading it with a…

American Home Furnishings Alliance Awards 10 Scholarships

The American Home Furnishings Alliance (AHFA) has awarded $25,000 in scholarships to the children of home furnishings industry workers.   The 10 $2,500 scholarships were presented in April by AHFA’s…
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