Jayson Home

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(Photo: metamorworks - stock.adobe.com)

How to Stop Showrooming and Price-Comparing With Unique Product Pages

It’s no secret that everyone is price-comparing when they’re shopping, especially when it comes to bigger investments like home furnishings. You may be resigned to the inevitability of your customers…

Inside Millennial Minds and Wallets Panel Coming to Design Chicago

Furniture, Lighting & Decor will be hosting a panel discussion on working with Millennials during Design Chicago at the Merchandise Mart on Wednesday, Oct. 3, 2018, from 2-3 p.m. The panel will…
A book signing, like this one at Jayson Home, is a great event to bring people to your showroom.
A book signing, like this one at Jayson Home, is a great event to bring people to your showroom.

4 Tips for Planning a Showroom Event

In our February issue, we spoke with marketing and showroom experts about the benefits of seminars and events in showrooms. Just to recap, events and seminars bring customers in and provide free…
Ad for Jayson Home's event in their Chicago showroom
No winter weather deters Chicago's Jayson Home from throwing an event.

How to Survive the After-Holiday Slump

The months following Christmas can feel like a marketing wasteland. With no major holidays in sight until Easter in the middle of April, showrooms have few calendar opportunities to tie into major…