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Augmented reality illustration
Photo: elenabsl - stock.adobe.com

Why You May Not Have To Pay For Augmented Reality

Free augmented reality (AR) services. Let that sink in. It may sound too good to be true, but right now, developers at Mozilla, creator of the Firefox browser, are working on developing an AR tool…
The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)
The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)

How Augmented and Virtual Reality Technology is Changing Retail

A recent study from U.K. mixed reality company DigitalBridge concluded that consumers are less likely to buy the right items for their home – and less likely to shop in general – because they can’t…