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Pew Research Center

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(Photo: ; Kzenon - stock.adobe.com)

How Generation X Consumers Shop for Home Goods and Tips for Capturing Their Business

Generation X may be described as the middle child, caught between Baby Boomers and Millennials, but this generation has plenty of buying power and some unique needs.  For example, Generation Xers —…
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(Photo: dechevm - stock.adobe.com)

Design Consumer Research: Shield Over Sword

Two years ago, scientists at the University of Liverpool cracked an almost-200-year-old case when they identified the exact gene mutation that caused the peppered-colored moths living near 19th-…
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