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Theodore Alexander Appoints New Chief Creative Officer

Gregory Heller is taking on the role.

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Gregory Heller

Theodore Alexander today announced that Gregory Heller is joining the company as Chief Creative Officer.

In the newly created position, Heller will direct and coordinate product management activities and lead the global vision and strategy for Theodore Alexander brands. He will oversee Product Development, Brand and Product Merchandising, Visual and Marketing.

Heller has a background as a luxury home industry strategist with previous roles at Thomasville and Baker Furniture. He will be based at Theodore Alexander’s U.S. headquarters in High Point, NC and will report directly to CEO Doris Phua.

“We are delighted to welcome an industry leader of Gregory’s caliber to Theodore Alexander,” Phua says. “His appointment reflects Theodore Alexander’s continued focus on our global brand that is synonymous with excellence.”

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