Visual Comfort Announces New Name, Commitment to Dallas Market Center

Now named Visual Comfort & Co., the company has deepened its commitment to Dallas Market Center via a multi-year lease extension for its Generation Lighting brand.

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Visual Comfort Group has adopted a new name, Visual Comfort & Co., and has deepened its commitment to Dallas Market Center via a multi-year lease extension for its Generation Lighting brand. Generation Lighting features designer collections including ED Ellen DeGeneres, Kelly by Kelly Wearstler, AH by Alexa Hampton, TOB by Thomas O’Brien, Lauren Ralph Lauren, and C&M by Chapman & Myers in addition to the legacy collections of Feiss and Sea Gull. Generation Lighting’s expansive open-daily showroom is located in Dallas in the Interior Home + Design Center, 1D321.

“We are grateful for our partnership with Dallas Market Center and the opportunity to continue to showcase the largest selection of our products available anywhere in the world,” said CEO Andy Singer. “The investments Visual Comfort & Co. continues to make in Dallas demonstrate our commitment to both the lighting community and to Dallas Market Center as North America’s largest residential lighting marketplace.”

According to Cindy Morris, President and CEO of Dallas Market Center, “Visual Comfort’s family of brands are true destinations in Dallas. Season after season they present lighting crafted with style and quality appreciated by savvy customers. The depth of their commitment is a service to loyal buyers visiting from across North America and internationally, and the agreement affirms our position as the dominant lighting marketplace for companies serving both the retail showroom channel and the year-round interior design channel.”

Visual Comfort & Company’s Generation Lighting joins dozens of lighting companies deepening their commitment to Dallas Market Center via long-term renewals, expansions or new leases. The total space under new agreements is more than 170,000 square feet and represents the largest collection of new lighting leases since 2007.

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