Sharing the concept behind 2019 marketing focusing, Marketing Coordinator Serena Martin said, “in Zuo’s marketing department, we work year-round to cultivate new relationships with brands and designers who are the top experts in their field. Creating unique marketing opportunities is just one way I am able to give back to our design community. From the 25+ annual events I produce for Zuo, to volunteering for the local ASID CA North Chapter, where I serve as Communications Director – I truly love what I do. From trade shows, events and panel discussions I aim to help market and educate while working to uplift and support our industry.”
Working with Head of Events and Partnerships, Reisa Elden from Ivy, the business management platform and community for designers, Zuo created an exclusive Designer Lounge in A442 as a place to connect with designers while learning more about the Ivy platform. Zuo and Ivy are offering designers a place to foster community and deepen business management skills, while enjoying coffee and small bites.
Marketing and Event Schedule
- Jan. 27 11 a.m. - 12 p.m., Bldg. A, A442: ASID New Year Kick-off – Zuo Designer Brunch
With special guest Kerrie Kelly, FASID and guest speaker Jamie Stringham, ASID, this event includes a Zuo showroom tour and brunch bites, mimosas, coffee or tea.
- Jan. 27-29 9:30 a.m. - 5:30 p.m., Bldg. A, A442: Ivy Designer Lounge
Ivy gurus will be available to teach first-hand how you can use Ivy to manage your billing, purchasing and administrative tasks in one place. If you book an appointment in advance with Ivy here, you'll get access to special market pricing. To sign up visit www.ivy.co
- Jan. 28 11 a.m. -12:30 p.m. Bldg. C, C174: Panel Discussion "Importance of Cultivating Your E-Commerce Presence”
Zuo and Lunge Marketing present an educational panel discussion for anyone who is interested in navigating the online market. With an impressive list of panel experts from leading online brands, designers and e-commerce solutions, attendees will explore the unique art and science that goes into creating a successful online marketplace, from how a designer creates and sells their services online, to how a retailer selects the manufacturers they offer. Dive into exactly how manufacturers design and cultivate products to establish their brand. Licensing and branding experts speak on how to create your own brand and tips to social influence while growing your own marketplace. (Followed by a post panel reception from 12:30 -2 p.m. in A442). RSVP: www.zuomod.com
Moderated by Stacey Tiveron, founder Ronati.com
- Liza Hausman VP, Industry Marketing, Houzz
- Libby Langdon, designer, Libby Langdon Interiors
- Kevin Baum, EVP, E-Commerce, Zuo
- Rachel Daunais, E-commerce Acct. Executive, Lunge Marketing
- Jason Harris, founder The Design Network
- Dan Caro, Senior Director of Product Management, Whereoware