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5 Tips for Building Your Instagram Audience

These five tips for reaching new Instagram audiences can help boost your visibility and influence where it counts for your social media marketing.

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5 tips to reach new audiences.

To ensure a solid start building your social media profile on Instagram, Later recommends taking a “scientific approach” to your Instagram strategy in 2024. It’s important to develop a straightforward strategy to define your overall social media goals, and the tactics that can help you achieve them.

The first step in Later’s go-to formula for building your Instagram strategy in 2024?

Reach new Audiences

If your Instagram strategy is centered on growth, the first step is to focus on reaching new audiences. The good news is there are lots of tactics you can use to increase reach on Instagram. Here are a few:

Instagram Collabs: Tap into new audiences by co-authoring a feed post or Reel with another Instagram user.

Instagram Reels: Consistently share Reels to reach audiences via the Reels and Explore tabs.

Instagram Carousel Posts: Carousel posts are a good format for sharing educational or insightful content. And they’re super shareable.

Add a Keyword to Your Instagram Name Field: Add a commonly searched term to your Instagram name field to increase your profile visibility via the Explore Page.

Giveaways: Hosting a giveaway is a fast-pass tactic for boosting reach, especially when the entry requirements include tagging friends or sharing a post on stories.

Later’s social media management platform is trusted by 7M+ marketers, brands, and creators. Plan, schedule, and analyze your Instagram posts today — for free.

To learn what to do when you've grown your audience, check out Furniture, Lighting & Decor's next issue, coming your way soon! 

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