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Hooker Furniture Announces Winner of Interior Designer Contest

Further expanding its relationships and support of the interior design community, Hooker Furniture attracted 82 designers to its first social media contest for the channel. The designers tagged the…

How to Prioritize Quality Over Quantity in Your Digital Strategy

Facebook, Instagram, Twitter, Pinterest, email …. just reading this list is likely to make your eyes glaze over. Tackling digital marketing and social media for your business can be overwhelming,…

Make Instagram Work For Your Business

Instagram may be the favorite platform for interior designers, but is it — and social media in general — really helping them grow their businesses? Not always, according to research from Unity…

High Point Market Announces Schedule for The Point

The High Point Market Authority (HPMA) today announced a robust lineup of personalities and programming for its third market in the popular pop-up, The Point, for spring market, April 6-10. Located…

January 2019 Lightovation Delivers More Buyers, New Products

Lightovation—Dallas International Lighting Show extended its leadership position and deepened connections between buyers and sellers while welcoming a record number of attendees to its most recent…

5 Tools to Help You Create Better Instagram Stories

According to Instagram, 60 percent of users learn about new products on the platform, and one-third of the most viewed Instagram stories come from businesses. While posting to your page regularly is…

Being Social

Social media is a key strategic component for any business. But how does it intersect with the interior design industry? We asked two experts for their perspectives on growing your social media…

The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…

How to Find Local Artists for Your Showroom

As any good business professor will tell you, it's almost always a win when you diversify your business's assets. For independent home furnishings and lighting retailers that already excel in their…

4 Predictions on the Future of Interior Design

During a High Point Market discussion moderated by the Business of Home’s Julia Noran Johnston, designers Kerrie Kelly and Kimberley Seldon sat with Homepolish founder Noa Santos and pondered the…
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