Consumer Insights

How Showroom Events Could Attract Millennial Males

Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…

Millennial Men: An Emerging Market for Home Furnishings Retailers, Interior Designers

Spring is in full bloom, as is peak home-buying season. For the Millennial generation — defined as those born between 1981 and 1996 — the dark cloud of The Great Recession that hung over their heads…
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