Consumer Insights

Image by Solomon Rodgers from Pixabay
Image by Solomon Rodgers from Pixabay

NKBA Projects Kitchen & Bath Sales to Top $170 Billion in Revised 2021 Outlook

In its July update to the Kitchen & Bath Market Outlook, the National Kitchen & Bath Association (NKBA) revised its 2021 industry sales projection upward to $170.9 billion, up by a…

How Showroom Events Could Attract Millennial Males

Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…
millennial man white t shirt leather jacket
Photo from, Spencer Selover

Millennial Men: An Emerging Market for Home Furnishings Retailers, Interior Designers

Spring is in full bloom, as is peak home-buying season. For the Millennial generation — defined as those born between 1981 and 1996 — the dark cloud of The Great Recession that hung over their heads…