millennials

3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…

How Showroom Events Could Attract Millennial Males

Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…

4 Factors that Drive In-store Purchases, According to New Study

Ever since the retail apocalypse/renaissance (depending on your optimism) hit, the retail industry has whispered about the demise of the brick-and-mortar store and whether or not it will survive into…

How Shipping Can Make — Or Break — An Online Sale

You can thank Amazon for setting consumer shipping expectations. For those enrolled in Amazon Prime, free shipping — free two-day shipping to be more specific — is the norm, and while that's not true…

How to Take Advantage of 2018's Expected Retail Growth

Monday started off with good retail news from the U.S. Census Bureau. Preliminary estimates from the Bureau show that retail sales went up to $3.53 trillion in 2017, up 3.9 percent from 2016.…

Pendant Perfect

From Instagram and Alexa to sustainability and artisanal anything, Millennials (folks born from about 1980 to 2000) are bewildering at best. Lucky for all of us, the latest pendants are tuned in to…

Eco Thoughts

I have a hard time saying “Go Green,” as the pride for my alma mater Michigan will never fizzle out, but I’ll make an exception for this issue. The environment has been in the news a lot these days…

What the 2017 Houzz & Home Report Tells Us About Home Renovation Trends

Home renovations continue to be a booming business according to Houzz.com's annual Houzz & Home report. Today the home improvement social media site released its annual survey with over 100,000…
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