David Avrin

Introducing the 2019 Showroom of the Year Finalists

Finalists for the 2019 Showroom of the Year Awards, honoring outstanding lighting retailers across North America, have been announced. The annual awards, now celebrating its 10th year, is co-…

Simple Experiences

For two sisters on a Friday night, nothing beats tapas and a trip to one of three local HomeGoods stores. In December, I flew to D.C. to visit a few showrooms for the upcoming Retail Road Trip, and I…

How to Go Beyond the Customer Profile With ALA Speaker David Avrin

If there's one thing that binds every business professional in every industry, it's the practice of creating a customer profile. The customer profile goes by many names (ideal customer, consumer…

2018 ALA Conference Preview

The 2018 American Lighting Assn. (ALA) Conference, to be held September 24-26 at the Omni Grove Park Inn in Asheville, NC, is your chance to reinvent your business, reawaken your drive and revitalize…
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