Pamela N. Danziger

Social media apps on phone
Photo: Pexels

The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…

2018 ALA Conference Preview

The 2018 American Lighting Assn. (ALA) Conference, to be held September 24-26 at the Omni Grove Park Inn in Asheville, NC, is your chance to reinvent your business, reawaken your drive and revitalize…
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Luxury interior designers are no longer design gatekeepers. (Photo: Classic Home)

New Study Finds Disrupting Trends in Interior Design Industry

Dramatic disruptive trends have reared their heads in the luxury interior design industry, according to a new study from Unity Marketing and The Home Trust International.  To-The-Trade Interior…
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Photo: nicoletaionescu - stock.adobe.com

How to Market Luxury Without a Price Tag

We caught up with market researcher, speaker and author of “Marketing the Luxury of Interior Design” Pamela N. Danziger to ask about the changing definition of luxury and how retailers can…
Lighting & Decor Showroom of the Year
Lighting & Decor Showroom of the Year

Introducing the 2017 Showroom of the Year Finalists

Finalists for the 2017 Showroom of the Year Awards, honoring top lighting retailers, have been announced. The 8th annual awards program is presented in partnership by Lighting & Decor magazine…