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Millennial Marketing

Designer Share team poses for a photo
The Designer Share team from left to right: model and content curator Nicole Ross, intern Michelle Stephens, CEO and co-founder Sarah Perkins, Community Manager Danielle Metzler and Chairman and co-founder Bill Meyer. (Photo: Roxy Yang)

The Generational Tightrope: Working With Millennials

At 9 a.m. on a Monday morning, two co-founders, a community manager and an intern gather around a wooden table at their Chicago office. Each one has a laptop sitting in front of them, but no one…
Designer Share LLC, Sarah Perkins, Bill Meyer, 60 Minutes, University of Chicago
Travelocity-user-generated-content
(Photo: www.istockphoto.com, rawpixel)

The Lowdown on User-Generated Content

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
Facebook, #ShareACoke, Coca-Cola, CrowdTap, BrightLocal
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