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How Generation X Consumers Shop for Home Goods and Tips for Capturing Their Business

Generation X may be described as the middle child, caught between Baby Boomers and Millennials, but this generation has plenty of buying power and some unique needs.  For example, Generation Xers —…
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How to Prioritize Quality Over Quantity in Your Digital Strategy

Facebook, Instagram, Twitter, Pinterest, email …. just reading this list is likely to make your eyes glaze over. Tackling digital marketing and social media for your business can be overwhelming,…
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(Photo: Unsplash user Jan Antonin Kolar)

Smart Speaker Adoption Update

Last September, Furniture, Lighting & Decor took a deep dive into NPR and Edison Research’s ongoing Smart Audio Report, which then estimated that about 43 million American adults ages 18 and over…

January 2019 Lightovation Delivers More Buyers, New Products

Lightovation—Dallas International Lighting Show extended its leadership position and deepened connections between buyers and sellers while welcoming a record number of attendees to its most recent…
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Design Consumer Research: Shield Over Sword

Two years ago, scientists at the University of Liverpool cracked an almost-200-year-old case when they identified the exact gene mutation that caused the peppered-colored moths living near 19th-…
Better Homes and Gardens Instagram.
This room is one of BHG.com’s most popular Instagram images. The lifestyle brand has a social media strategy tailored to each of its platforms, but based on a single mission: “to empower our follower to sharpen her vision of the life she wants to live.” (Reprinted with permission from Better Homes & Gardens®Magazine. © Meredith Corporation. All rights reserved.)

Being Social

Social media is a key strategic component for any business. But how does it intersect with the interior design industry? We asked two experts for their perspectives on growing your social media…
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3 Social Media Habits to Leave in 2018

New year, new social media strategy? ‘Tis the season for New Year’s resolutions, and now is as good a time as any to assess your social media platforms with fresh eyes and do away with tactics that…
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The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…
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The Beginner’s Guide to Facebook Advertising: Part II

In Part I of this series, which ran in the November issue and is now on our website, we tackled the basics of Facebook advertising — what to do before you run an ad and how to set one up. Now we’re…

4 Predictions on the Future of Interior Design

During a High Point Market discussion moderated by the Business of Home’s Julia Noran Johnston, designers Kerrie Kelly and Kimberley Seldon sat with Homepolish founder Noa Santos and pondered the…