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January 2019 Lightovation Delivers More Buyers, New Products

Lightovation—Dallas International Lighting Show extended its leadership position and deepened connections between buyers and sellers while welcoming a record number of attendees to its most recent…

Design Consumer Research: Shield Over Sword

Two years ago, scientists at the University of Liverpool cracked an almost-200-year-old case when they identified the exact gene mutation that caused the peppered-colored moths living near 19th-…

Being Social

Social media is a key strategic component for any business. But how does it intersect with the interior design industry? We asked two experts for their perspectives on growing your social media…

3 Social Media Habits to Leave in 2018

New year, new social media strategy? ‘Tis the season for New Year’s resolutions, and now is as good a time as any to assess your social media platforms with fresh eyes and do away with tactics that…

The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…

The Beginner’s Guide to Facebook Advertising: Part II

In Part I of this series, which ran in the November issue and is now on our website, we tackled the basics of Facebook advertising — what to do before you run an ad and how to set one up. Now we’re…

4 Predictions on the Future of Interior Design

During a High Point Market discussion moderated by the Business of Home’s Julia Noran Johnston, designers Kerrie Kelly and Kimberley Seldon sat with Homepolish founder Noa Santos and pondered the…

The Beginner’s Guide to Facebook Advertising: Part I

Facebook Ads may be one of the most targeted marketing tools available today. With it, small businesses can deliver finely tuned messages to specific types of buyers, collect data on their followers…

How to Turn Your Facebook Page Into a Community

Be honest: How often do you post on Facebook? Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…

4 Business Podcasts to Listen to For Inspiration

In today’s retail climate, small business owners need all the inspiration they can get when trying to keep their companies relevant. When checking out new podcasts for inspiration in your work, your…
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