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4 Predictions on the Future of Interior Design

During a High Point Market discussion moderated by the Business of Home’s Julia Noran Johnston, designers Kerrie Kelly and Kimberley Seldon sat with Homepolish founder Noa Santos and pondered the…

The Beginner’s Guide to Facebook Advertising

Facebook Ads may be one of the most targeted marketing tools available today. With it, small businesses can deliver finely tuned messages to specific types of buyers, collect data on their followers…

How to Turn Your Facebook Page Into a Community

Be honest: How often do you post on Facebook? Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…

4 Business Podcasts to Listen to For Inspiration

In today’s retail climate, small business owners need all the inspiration they can get when trying to keep their companies relevant. When checking out new podcasts for inspiration in your work, your…

Instagram May Be Getting a Shopping Platform: What Retailers and Designers Need to Know

This week, a report from The Verge announced that Facebook was working on a separate shopping app for Instagram, one that would allow users to shop products in posts and even on stories. There's no…

5 Apps To Boost Your Social Media Game

Only 14 percent of small businesses outsource their marketing, PR and advertising, according to WASP Barcode Technologies’ State of Small Business Report from 2017. Chances are that you work at one…

Collective

If I’ve gotten to know one thing about attending the magnitude of shows and conferences that our industry participates in — besides the inevitable need for a foot rub — it’s that without fail, I’ll…

3 Business-centric AmericasMart Live Events That Will Help Your Business

This week, retailers and designers will descend en masse in Atlanta for the summer edition of Atlanta International Gift & Home Furnishings Market and the Atlanta International Area Rug Market (…

Website and E-Newsletter V. Social Media: Which Should You Prioritize?

We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…

How to Remember to Post on Social Media

How often has this scenario happened to you? You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…
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