BrightLocal

Feedback written on a chalkboard
Photo: Pexels

3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
Travelocity-user-generated-content
(Photo: www.istockphoto.com, rawpixel)

The Lowdown on User-Generated Content

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
leaderboard2 - default