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virtual reality

How Augmented Reality Is Fueling Online Sales at Houzz

Augmented reality (AR) has shown it has the power to influence shoppers, and now Houzz has its own numbers to back that up. During his keynote address at Internet Retailer Conference + Exhibition…
Is this the real life? Is this just fantasy? IKEA Place app makes augmented reality easier than ever.

Decorate the Lighting & Decor Atrium with IKEA Place

In some ways, augmented and virtuality reality tools are old news when it comes to furniture. Wayfair's app lets buyers preview furniture in their homes before buying, and Lowe's and Pottery Barn…
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