consumer research

Photo by John Schnobrich on Unsplash
Photo by John Schnobrich on Unsplash

Research Shows Lockdown Video Calls Inspire Home Purchases

Around half (47%) of US consumers polled as part of a new study agree that seeing inside the homes of friends and colleagues in video calls during the pandemic has inspired them to improve their own…

The Journey to Brand Loyalty

If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…

How Market Research Has Changed in the Last 5 Years

This post originally appeared on the Nimble Thinkers blog, The Nimble Fix. Nimble Thinkers, part of Scranton Gillette Companies, is a full-service marketing agency led by industry experts experienced…