consumer research

Research Shows 2021 Planned Home Improvement Projects

Home improvement and do-it-yourself projects were in high gear last year as the pandemic took hold. As the 2021 NAHB International Builders’ Show gets underway this week, new research shows what home…

The State of Home Improvement Spending in 2020

Last month, we discussed the shortcomings that people are finding in their homes as they continue to spend more time there. Many people want more space, nicer kitchens, outdoor space, and dedicated…
Image by Junjira Konsang from Pixabay
Image by Junjira Konsang from Pixabay

Shelter at Home Features That Matter

Winter is here and the coronavirus pandemic rages on, so home is where we’ll continue to spend the next few months. Realtor.com surveyed 1,300 consumers to identify the home features consumers value…
Photo by John Schnobrich on Unsplash
Photo by John Schnobrich on Unsplash

Research Shows Lockdown Video Calls Inspire Home Purchases

Around half (47%) of US consumers polled as part of a new study agree that seeing inside the homes of friends and colleagues in video calls during the pandemic has inspired them to improve their own…

The Journey to Brand Loyalty

If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…

How Market Research Has Changed in the Last 5 Years

This post originally appeared on the Nimble Thinkers blog, The Nimble Fix. Nimble Thinkers, part of Scranton Gillette Companies, is a full-service marketing agency led by industry experts experienced…