Sarreid Ltd.

Sarreid Executive Team, Brad Cates
Clockwise from top left: Brad Cates, Karen Wheeler, Travis Coley and Larry Sandwick.

Sarreid Names New Corporate Leadership

In a move signaling the culmination of a years-long succession plan, three long-time employees have been elevated to drive Sarreid, Ltd.—the company here known for extraordinary designs and luxurious…
Home Office Furnishings
We Set Up the Home Office with These Innovative Furnishings

Furnishings That Make the Home Office Work

Trying to configure room spaces for work from home takes imagination. These products can help consumers set up workspaces just about anywhere, whether in an office or dining room. To learn more about…
High Point Market Trends, Nesting, Browns
Coronavirus has escalated a trend toward nesting, as seen at High Point Market.

High Point Market Trends: Nesting Renews Interest in Warm Brown Tones

At High Point Market this past October, there was a noticeable trend toward warmer neutrals. While gray is still prominent, even those tones have warmed with more taupe and yellow undertones. Medium…
Brad Cates has been named CEO of Sarreid Ltd.
Brad Cates has been named CEO of Sarreid Ltd.

Brad Cates Named CEO of Sarreid Ltd.

Brad Cates has been named chief executive officer of Sarreid Ltd., following one year as chief operating officer of the company. Partners Alex Sarratt, Charles A. Hoffman Jr., and Charlie Mauze will…
Brad Cates COO Sarreid Ltd
Brad Cates shares Sarreid's philosophy on doing business.

Candid Conversation with Sarreid COO Brad Cates: Legacy, Coronavirus & 2020 Catalogs

As home furnishings retailers and interior designers navigate this time of COVID-19, which has presented some significant challenges, Sarreid Ltd. has taken this time to grow its digital presence,…