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Brad Cates

Sarreid Ltd., High Point Market Introductions
Sarreid's High Point Market product launch will include furnishings with the company's signature sage green finish.

Sarreid Readies Extensive High Point Market Product Launch

Sarreid is set to showcase its largest High Point Market product launch in a decade. Notable is that all of the samples being introduced in the newly reimagined showroom this fall will be supported…
Sarreid Executive Team, Brad Cates
Clockwise from top left: Brad Cates, Karen Wheeler, Travis Coley and Larry Sandwick.

Sarreid Names New Corporate Leadership

In a move signaling the culmination of a years-long succession plan, three long-time employees have been elevated to drive Sarreid, Ltd.—the company here known for extraordinary designs and luxurious…
Brad Cates has been named CEO of Sarreid Ltd.
Brad Cates has been named CEO of Sarreid Ltd.

Brad Cates Named CEO of Sarreid Ltd.

Brad Cates has been named chief executive officer of Sarreid Ltd., following one year as chief operating officer of the company. Partners Alex Sarratt, Charles A. Hoffman Jr., and Charlie Mauze will…
Brad Cates COO Sarreid Ltd
Brad Cates shares Sarreid's philosophy on doing business.

Candid Conversation with Sarreid COO Brad Cates: Legacy, Coronavirus & 2020 Catalogs

As home furnishings retailers and interior designers navigate this time of COVID-19, which has presented some significant challenges, Sarreid Ltd. has taken this time to grow its digital presence,…
Sarreid COO Brad Cates shared a message with customers.

Sarreid Works on Digital Initiatives in Response to Coronavirus

In response to the ongoing coronavirus crisis, Sarreid COO Brad Cates shared a message with customers outlining the company's outlook moving forward and plans for digital initiatives. "The past few…
Retailers, Designers, Manufacturers respond to coronavirus
Retailers, Manufacturers and Designers share insights on keeping business afloat during the coronavirus pandemic.

Coping with Coronavirus: Retailers, Designers & Manufacturers Share Business Insights

While coronavirus is currently causing a disruption for everyone in the home furnishings industry, at some point, it will subside, and life and businesses will return, homes will be built and…

Brad Cates Named COO of Sarreid Ltd.

Full-line resource Sarreid Ltd. announced that industry veteran Brad Cates has been appointed to the position of Chief Operating Officer, reporting to the Sarreid Board of Directors.  Over his 20-…
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