Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
How to Prioritize Quality Over Quantity in Your Digital Strategy
Facebook, Instagram, Twitter, Pinterest, email …. just reading this list is likely to make your eyes glaze over. Tackling digital marketing and social media for your business can be overwhelming,…
Tagging Along
Chinese tariffs have created plenty of tough issues for retailers in our industry, the most obvious of which is increased prices. A less apparent consequence of these pricing changes is dealing with…
Cultivate Your Tribe
I am an avid Seth Godin fan. If you don’t know who he is, Google him. He’s an inspiring marketer who teaches through an everyday blog, disruptive marketing books, speaking engagements and coursework…
Bet on These Trends for 2020
Maison & Objet — the twice-yearly lifestyle show for decoration, design, furniture, accessories, textiles, fragrances and tableware — is one of the best trend-spotting events worldwide. At the…
The Next Lighting Revolution
In many states across the U.S., homeowners can save nearly $160 annually by simply replacing a dozen standard 100-watt light bulbs with LED versions that also last 30 times longer and eat up 80…
The Future Comes Home
Ask any technophile (and for that matter many consumers) about the Consumer Electronics Show (CES) — the annual trade show organized by the Consumer Technology Association — and they’ll tell you that…
How Does SMART Home Impact Style? These Designs are Cutting-Edge
Sharp Spaces
Indoor spaces keep getting smarter and smarter with new introductions made to grow and adapt as lifestyles change.
From the new smart furniture company, 37˚C Smart Home, comes a…
Something for Everyone
In the fall of 2017, after working as an interior designer for eight years, Lynn Makiej opened the retail store MAK & CO. with husband, John, in Andover, MA, one of Boston’s northern suburbs. The…
How to Make a YouTube Video on a Budget
Our consumer research from last year found that when faced with a problem designing their homes, 46 percent of respondents said they go to YouTube for instructional videos. As the second largest…
What Designers Look for in Retailer Partners
Consumers may make up the majority of your showroom sales, but you could be missing out on a key potential client base: interior designers. While designers often opt to shop directly from…