Smarts
IDS Designer of the Year: A Decade of Interior Design Excellence
Many designers are looking for that something that helps them stand out from others. Saying you are an award-winning designer can do just that. It separates you when speaking with potential clients…
The Millionaire Next Door: Your Next Luxury Design Client
Sometimes called the “Invisible Rich,” those who qualify as the millionaire next door can be good design clients. Few have inherited their wealth, instead they’ve worked hard to earn it and they are…
3 Programs to Help Retailers Cultivate Loyal Customers
Did you know acquiring a new customer can cost five times as much as retaining an existing customer? And increasing customer retention by 5 percent can increase revenue by as much as 25 to 90 percent…
What Consumers Expect from the Retail Experience
Despite what several years of sensationalized headlines may have you believe, the retail industry isn’t dying. Cries of a “retail apocalypse” might not reflect imminent end times for the retail space…
Color is Key in Commercial Lighting Design
Everywhere I go now I see color being used and misused in commercial environments. In some instances the mistake is obvious and a small fix would greatly improve the situation. In other situations it…
2020 Houzz Study Reports Positive Sentiment Among Home Renovation Professionals
Houzz Inc. today released the 2020 Houzz U.S. State of the Industry report, which provides an outlook on 2020 and review of 2019 performance for residential renovation and design businesses based on…
How Lighting Technology Advances Affect Consumer Health and Wellness
Lighting, often called the jewelry of the home, can transform the aesthetics of a space, but it also has a major impact on health and wellness. Research has shown color temperature can affect sleep…
Are You Prepared for Your Business's Half-Time
From a sport’s fan perspective, half-time may be a chance to go get a snack or another beer. From the coach’s perspective, it’s an integral part of the potential success of the event.
A coach knows…
How to Create a User-Friendly Interior Designer Website
Now that telephone books and TV commercials are going by the wayside, most interior design clients find their designers on the internet. Because your website is often the first impression you make on…
Masterminding a SHIFT: The Forum Changing the Dallas Design Scene
Deep in the heart of Texas, two women were dissatisfied with a design scene they felt was years behind New York and Los Angeles. So Mili Suleman, founder and designer of Dallas-based KUFRI, a textile…