Smarts

Photo by John Schnobrich on Unsplash
Photo by John Schnobrich on Unsplash

Research Shows Lockdown Video Calls Inspire Home Purchases

Around half (47%) of US consumers polled as part of a new study agree that seeing inside the homes of friends and colleagues in video calls during the pandemic has inspired them to improve their own…
Circe Board
The Circe Board from Resource Furniture can be a wall desk by day and fold down to reveal a bed at night, helping to create separate work and home environments in one space.

Small Space Furnishings With Purpose

In urban settings, small space living is a matter of supply and demand. As young — often single — people flock to cities, larger homes sit vacant while studio apartments are scarce. Cities and…

The Journey to Brand Loyalty

If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…
Copper Mattress Co. copper-infused mattress coronavirus
The Copper Mattress company has introduced new copper-infused mattresses.

Copper Mattress Co Touts New Anti-Viral Mattress Collection

A father-son team with more than four decades of experience in the mattress industry has created a line of copper-rich mattresses designed to kill the COVID-19 virus. The Copper Mattress Co. is…
SFC Brand Ambassadors named for 2020
Nine esteemed designers have been tapped as ambassadors for the Sustainable Furnishings Council.

Sustainable Furnishings Council Names Its 2020 SFC Brand Ambassadors

The Sustainable Furnishings Council (SFC) has named this year’s team of dedicated professionals to its annual SFC Ambassadors program, selected to advance the organization’s mission to promote…
Kimberley Seldon
Kimberley Seldon

Kimberley Seldon Masters the Business of Design

“As creatives we like a certain amount of creative freedom,” says Kimberley Seldon, Interior Designer and Founder of Business of Design, an interior design business coaching program developed from…
Jamie Merida Interiors
Jamie Merida Interiors developed as an extension of Merida’s success as a home furnishings and flooring retailer.

The Keys to Building a Brand

For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
Image by David Schwarzenberg from Pixabay
Image by David Schwarzenberg from Pixabay

Home Furnishings Association, Piper Sandler Release New Quarterly Retail Report

The Home Furnishings Association (HFA) announced an exclusive partnership this week with investment bank Piper Sandler to release the industry’s first research report for furniture retailers. The…
ISFD Pinnacle Awards
ISFD has extended the deadline for the 2020 Pinnacle Awards

ISFD Extends Entry Deadline for 2020 Pinnacle Awards

The International Society of Furniture Designers has extended the entry submission deadline for its annual Pinnacle Awards. Enter by August 9, 2020 to be considered for the 2020 Awards program. This…
Photo by Casper Nielsen on Unsplash
Photo by Casper Nielsen on Unsplash

Evolving Your Brand During Challenging Times

In the beginning of the coronavirus pandemic, one word we heard often as it pertained to the designers, retailers and home furnishings companies in our sphere was “pivot.” Pivot to e-commerce. Pivot…