Smarts
Research Shows Lockdown Video Calls Inspire Home Purchases
Around half (47%) of US consumers polled as part of a new study agree that seeing inside the homes of friends and colleagues in video calls during the pandemic has inspired them to improve their own…
Small Space Furnishings With Purpose
In urban settings, small space living is a matter of supply and demand. As young — often single — people flock to cities, larger homes sit vacant while studio apartments are scarce. Cities and…
The Journey to Brand Loyalty
If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…
Copper Mattress Co Touts New Anti-Viral Mattress Collection
A father-son team with more than four decades of experience in the mattress industry has created a line of copper-rich mattresses designed to kill the COVID-19 virus. The Copper Mattress Co. is…
Sustainable Furnishings Council Names Its 2020 SFC Brand Ambassadors
The Sustainable Furnishings Council (SFC) has named this year’s team of dedicated professionals to its annual SFC Ambassadors program, selected to advance the organization’s mission to promote…
Kimberley Seldon Masters the Business of Design
“As creatives we like a certain amount of creative freedom,” says Kimberley Seldon, Interior Designer and Founder of Business of Design, an interior design business coaching program developed from…
The Keys to Building a Brand
For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
Home Furnishings Association, Piper Sandler Release New Quarterly Retail Report
The Home Furnishings Association (HFA) announced an exclusive partnership this week with investment bank Piper Sandler to release the industry’s first research report for furniture retailers. The…
ISFD Extends Entry Deadline for 2020 Pinnacle Awards
The International Society of Furniture Designers has extended the entry submission deadline for its annual Pinnacle Awards. Enter by August 9, 2020 to be considered for the 2020 Awards program. This…
Evolving Your Brand During Challenging Times
In the beginning of the coronavirus pandemic, one word we heard often as it pertained to the designers, retailers and home furnishings companies in our sphere was “pivot.” Pivot to e-commerce. Pivot…