Smarts

IDS Designer of the Year Awards
Interior Design Society 10th Annual Designer of the Year Awards are underway

IDS Designer of the Year: A Decade of Interior Design Excellence

Many designers are looking for that something that helps them stand out from others. Saying you are an award-winning designer can do just that. It separates you when speaking with potential clients…
Melissa Galt Attracting Luxury Clients
Melissa Galt Discusses Finding the Millionaire Interior Design Client

The Millionaire Next Door: Your Next Luxury Design Client

Sometimes called the “Invisible Rich,” those who qualify as the millionaire next door can be good design clients. Few have inherited their wealth, instead they’ve worked hard to earn it and they are…
adobestock
Customer retention is key to a thriving retail business. These three loyalty programs are designed to help. (Photo: JackF / stock.adobe.com)

3 Programs to Help Retailers Cultivate Loyal Customers

Did you know acquiring a new customer can cost five times as much as retaining an existing customer? And increasing customer retention by 5 percent can increase revenue by as much as 25 to 90 percent…
julien pier belanger
(Photo: Unsplash user Julien-Pier Belanger)

What Consumers Expect from the Retail Experience

Despite what several years of sensationalized headlines may have you believe, the retail industry isn’t dying. Cries of a “retail apocalypse” might not reflect imminent end times for the retail space…
randall whitehead
An upscale establishment on Duval Street in Key West.

Color is Key in Commercial Lighting Design

Everywhere I go now I see color being used and misused in commercial environments. In some instances the mistake is obvious and a small fix would greatly improve the situation. In other situations it…

2020 Houzz Study Reports Positive Sentiment Among Home Renovation Professionals

Houzz Inc. today released the 2020 Houzz U.S. State of the Industry report, which provides an outlook on 2020 and review of 2019 performance for residential renovation and design businesses based on…
lighting for health
Layering light sources adds visual interest to a room, but it also helps reduce eye strain and set the mood of a space, helping inhabitants relax and unwind.

How Lighting Technology Advances Affect Consumer Health and Wellness

Lighting, often called the jewelry of the home, can transform the aesthetics of a space, but it also has a major impact on health and wellness. Research has shown color temperature can affect sleep…
mark richardson half time prep
Are you using half-time to make sure your business is running smoothly?

Are You Prepared for Your Business's Half-Time

From a sport’s fan perspective, half-time may be a chance to go get a snack or another beer. From the coach’s perspective, it’s an integral part of the potential success of the event.  A coach knows…
church & rose
Church & Rose’s homepage is easy to navigate and places the design work front and center.

How to Create a User-Friendly Interior Designer Website

Now that telephone books and TV commercials are going by the wayside, most interior design clients find their designers on the internet. Because your website is often the first impression you make on…
KUFRI
Mili Suleman with her KUFRI textiles designs.

Masterminding a SHIFT: The Forum Changing the Dallas Design Scene

Deep in the heart of Texas, two women were dissatisfied with a design scene they felt was years behind New York and Los Angeles. So Mili Suleman, founder and designer of Dallas-based KUFRI, a textile…