Smarts
5 Tips for Interior Design Social Media Success
What is your biggest challenge as an interior designer? According to a Unity Marketing poll attracting new clients is problem #1 across the board. Social media marketing seems to be the go-to…
Balancing Bricks and Clicks in Home Furnishings Retail
There was a time when a shadow called e-commerce loomed large over brick-and-mortar home furnishings retailers. As it grew in size and power, launching a website that would capture and engage…
Steelyard Digitally Connects Designers, Home Furnishings Resources
When it comes to interior design, inspiration, organization and collaboration with clients pretty much sum up efforts needed for a successful outcome. If only there were a platform that could help…
A Furniture Shopper's Path to Purchase
Before the rise of e-commerce and social media, a consumer’s path to purchasing furniture was pretty simple. An ad in the local paper or on TV might draw them into a store for a sale or specific…
Home Design Business Think Tank: Week 2 Focuses on Client Communication
Whether just starting out or a veteran in your design or home furnishings business, the brand message you convey to your customers/clients changes often. Take the time we’re living through now. Are…
Universal Furniture Virtual Market Recordings Available
In light of the postponement of High Point Market, Universal Furniture hosted a Virtual Market for its retail and design customers, April 22-27.
As part of the Virtual Market, on April 24, Universal…
How Small Businesses Can Protect Customer Data
For a business of any size, customer data is an especially critical asset, offering insights into consumer preferences that can guide business owners on everything from their marketing messaging to…
theMART Launches Virtual Showroom Series
Design professionals from across the country who are seeking CEU programming will have a new resource with the launch of theMART Showroom Series. Hosted each week, Monday through Thursday at 2 p.m.…
High-End Home Furnishings Inventory Leads to Big Profits
Despite the near weekly headlines about store closings across the country, Andy Bernstein, Founder of FurnitureDealer.net, is convinced that “we’ve passed the mid-point of the so-called retail…
Interior Designers Share Advice for Facing Coronavirus Crisis
Coast to coast, designers and small business owners are finding ways to adjust their approaches, make the most out of every day and ensure their projects are pushing forward in spite of the COVID-19…