Carla Reck

Lighting fixtures in Lights Unlimited, Garner, NC
Rules schmules. Go rogue by adding a few “wow” fixtures to your displays, says Lights Unlimited’s Carla Reck and Brian Howard. “Even if they're not the type of items that sell every day, unusual fixtures make your showroom a fun and interesting place to visit and shop.”

New Year, New Showroom: How to Get There in 10 Easy Steps

For better or worse, “New Year, new you” season is upon us. Everywhere you turn, people are making resolutions, buying up expensive gym memberships and going all Marie Kondo on their clutter-filled…
Living Lighting on King finds cool ways to use accent furniture to show off their lighting. (Photo: Living Lighing on King)
Living Lighting on King finds cool ways to use accent furniture to show off their lighting. (Photo: Living Lighing on King)

Real Talk: 'We Sell Lights, But We Love Accent Furniture Too.’

If you want a stable portfolio, financial experts will tell you to diversify, diversify, diversify. Spread out your investments a bit, lest you become someone who loses everything when best-laid…
Screenshot of Dorr Furniture's Google listing and reviews
Small business marketing expert Gee Ranasinha says reviews don’t always have to be positive. In fact, having a few negative ones is more authentic to viewers.

Why Online Reviews Matter

When it comes to building a killer searching engine optimization (SEO) strategy, online reviews remain one of the most important components. Google considers an online review to be unique content,…