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How Generation X Consumers Shop for Home Goods and Tips for Capturing Their Business

Generation X may be described as the middle child, caught between Baby Boomers and Millennials, but this generation has plenty of buying power and some unique needs.  For example, Generation Xers —…
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How to Make a YouTube Video on a Budget

Our consumer research from last year found that when faced with a problem designing their homes, 46 percent of respondents said they go to YouTube for instructional videos. As the second largest…
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How to Stop Showrooming and Price-Comparing With Unique Product Pages

It’s no secret that everyone is price-comparing when they’re shopping, especially when it comes to bigger investments like home furnishings. You may be resigned to the inevitability of your customers…
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5 SEO Tools to Help You Rank

By now, you probably realize the importance of SEO and the impact it can have on your website visits and sales, both online and in-store. While tackling and consistently prioritizing your site’s SEO…
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3 Social Media Habits to Leave in 2018

New year, new social media strategy? ‘Tis the season for New Year’s resolutions, and now is as good a time as any to assess your social media platforms with fresh eyes and do away with tactics that…
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(Photo: Igor Miske)

How to Improve Your Website Speed

Last month, Google unveiled its new “Speed Update” ranking algorithm, which uses page loading speeds on mobile as a ranking factor. Google has used page speed as a ranking factor on desktop for some…
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How to Know When Your Website Needs a Refresh

In the home design industry, trends come and go over the course of a few market seasons. Website design follows a similar pattern. As Google updates its algorithms every year or so and web users…
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Online retail may be changing if the Supreme Court has something to say about it. (Photo: Pexels)

U.S. Supreme Court to Hear Case on Sales Tax

Independent showrooms face a ton of competition online, and though many showrooms can compete well online with their own e-commerce stores, there's one major benefit that online-only retailer enjoy…
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The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
Social media Lighting & Decor social media fatigue
So many social media accounts, so little time. Don't let social media fatigue bog you down. Check out our helpful tips.

How to Fight Social Media Fatigue

When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…