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5 SEO Tools to Help You Rank

By now, you probably realize the importance of SEO and the impact it can have on your website visits and sales, both online and in-store. While tackling and consistently prioritizing your site’s SEO…

3 Social Media Habits to Leave in 2018

New year, new social media strategy? ‘Tis the season for New Year’s resolutions, and now is as good a time as any to assess your social media platforms with fresh eyes and do away with tactics that…

How to Improve Your Website Speed

Last month, Google unveiled its new “Speed Update” ranking algorithm, which uses page loading speeds on mobile as a ranking factor. Google has used page speed as a ranking factor on desktop for some…

How to Know When Your Website Needs a Refresh

In the home design industry, trends come and go over the course of a few market seasons. Website design follows a similar pattern. As Google updates its algorithms every year or so and web users…

U.S. Supreme Court to Hear Case on Sales Tax

Independent showrooms face a ton of competition online, and though many showrooms can compete well online with their own e-commerce stores, there's one major benefit that online-only retailer enjoy…

The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…

How to Fight Social Media Fatigue

When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…

3 Tips for Optimizing Images

If you want to find success in online sales, you know the images on your site have to look good. Given that 63 percent of consumers say good images are more important than product descriptions,…

Why You Should Never Buy Email Lists

Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…

4 Easy Steps to Better Keyword Research

Let's face it: keyword research is exhausting, especially if you're new to SEO. But if you want to get your showroom or design firm's website high in search results, then you need to play the keyword…
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