Online Reviews

Feedback written on a chalkboard
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3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
Building an email list takes time. Don't be tempted to take these shortcuts. (Photo: AJ Cann)
Building an email list takes time. Don't be tempted to take these shortcuts. (Photo: AJ Cann)

Why You Should Never Buy Email Lists

Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…
Google reviews and other online reviews make a difference.
Google reviews and other online reviews make a difference.

How to Handle a Bad Online Review

The most recent survey from BasicLocal shows that 84 percent of consumers trust online reviews as much as personal recommendations. So when you receive a bad online review, you might feel anxious and…
Screenshot of Dorr Furniture's Google listing and reviews
Small business marketing expert Gee Ranasinha says reviews don’t always have to be positive. In fact, having a few negative ones is more authentic to viewers.

Why Online Reviews Matter

When it comes to building a killer searching engine optimization (SEO) strategy, online reviews remain one of the most important components. Google considers an online review to be unique content,…