Goff Christian
Designers Sell a Lifestyle to Luxury Clients
Building luxury takes time and commitment. When it comes to luxury interior design, the meaning goes beyond merely a price tag.
In today’s design environment, luxury clients expect a result that…
The Keys to Building a Brand
For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
May Think Tank Series Focuses on Brand Messaging, Communication
Whether just starting out or a veteran in your design or home furnishings business, the brand message you convey to your customers/clients changes often. Take the time we’re living through now. Are…